The Marketing team is an indispensable part of any company/business. They are the bridge that helps businesses’ brands get closer to customers. Therefore, the demand for recruiting Marketing specialists is increasing.
Necessary Skills of a Marketing Specialist
In addition to professional skills, Marketing specialists need to hone several necessary skills to be more successful in their profession. These skills not only help you easily pass the interview but also help you advance higher in the future.
Logical thinking, sensitive to the market
The ability to think logically will be an advantage for Marketing specialists in planning, strategizing, and communicating with customers. At the same time, when in this position, you must also be extremely sharp and thoroughly research the market to accurately grasp Market size, Competition, and Market share. part).
To do the above, you must be able to collect and process customer and product information, etc. From there, come up with an appropriate customer marketing strategy to meet the essential needs of the market in the future. each different time.
Marketers must be sensitive to the market to continuously update new trends in the field of Marketing – Photo: Internet
Skills to grasp customer psychology
To be able to fully exploit the Marketing market, Marketing specialists need to build many different satellite channels. The purpose is to reach many customers, from the elderly to young people, from office workers to housewives, domestic customers, foreign customers, etc. Once many customers have reached, target customers, you will also better understand their psychology and purchasing needs. This helps a lot with Marketing strategy.
Ability to plan effectively
Along with market exploitation and research, planning skills are also essential for a Marketing specialist. Based on Marketing goals, experts need to know how to distribute multi-channel, and build the brand,… appropriately.
Depending on the size of the business, Marketing specialists need to apply Marketing tactics to plan the most optimal and effective plans. If the plan is perfect, implementation will be easier and smoother.
Good communication skills, fluent speaking
Marketing is a field that requires direct interaction with customers. Therefore, to become a good and professional Marketer, you need to have good communication skills.
This skill will help you convey to customers the values they are looking for, and convince them to become target customers. In addition, communication skills are not only used with customers, but you can also apply them to interact with colleagues and superiors. The ability to speak fluently along with a confident and skillful demeanor is a huge advantage for Marketers.
Good communication skills and tactful behavior will bring many advantages to Marketers – Photo: Internet
Spirit of learning and creativity
The Marketing market is always changing and innovating every day. Therefore, Marketers must constantly learn and have creative thinking to keep up with the times. Always look for the newest and most effective marketing and communication solutions. Because if you are not creative and do not find new things, you cannot compete and will certainly be eliminated. That is also the rule of existence and development of the Marketing industry.
Opportunities, difficulties, and challenges in the Marketing industry
The 4.0 era is increasingly developing, Marketing activities are also becoming more diverse with many new approaches. Along with many opportunities being opened, there are difficulties and challenges that the market poses for the Marketing industry. Specifically as follows.
Opportunity
● The efficiency of conveying information to audiences is much higher than before thanks to the application of technology. Customers can access products in a variety of forms such as text, audio, images, video,…
● Customers can access product information quickly and make transactions anytime, anywhere thanks to “big data”.
● Every product can now be illustrated in detail online. Thanks to that, customers do not need to go directly to the store to see the products. From here, online business also began to take hold.
Opportunities and challenges in the Marketing profession – Photo: Internet
Difficulties and challenges
The 3 most difficult problems and challenges that the Marketing industry is facing today are:
● Collect customer “insight”.
● Promote customer experience needs.
● How to exploit effective communication strategies.
Conditions for applying for a Marketing specialist
The necessary and sufficient conditions that employers give for the position of Marketing specialist are:
● Graduated from university with majors related to Marketing.
● Have at least 2 years of working experience in Marketing or similar positions.
● Proficient in working with software and tools to support work in the field of Marketing.
● Have extensive knowledge in the field of communication and marketing.
● Understanding how to research and analyze the market.
● Have good writing ability, and convey messages and ideas attractively and effectively.
● Equipped with the necessary skills of a Marketer (logical thinking, creativity, market sensitivity, planning skills, communication skills,…).
Income of a Marketing specialist
Along with the development of the “digital age”, the influence of Marketing is also increasing. This creates many new career opportunities with attractive income for Marketing specialists. Currently, the average salary for this position usually ranges from 10 – 20 million VND/month. In addition, you also have the opportunity to receive additional bonuses and commissions after each successful Marketing campaign.
How much is the current salary of a Marketing specialist? – Photo: Internet
Promotion roadmap for a Marketing specialist
Marketing is considered an extremely HOT profession, especially in recent years, when digital technology has exploded. When working in the field of Marketing, your career potential will always be open. Below is the most basic promotion path for Marketing specialists.
Promotional levels of Marketing specialists – Photo: Internet
From the position of Marketing specialist, you will be promoted to the position of Team leader (head of department) after about 2 – 3 years of experience. This position will help you develop good leadership skills. The next level in the promotion path is Marketing Manager. Finally, after accumulating experience for 7-8 years or more along with excellent achievements, you will be considered for the position of Marketing Director.
Above, Wenovate has compiled and shared with you everything related to the Marketing specialist position. If you feel you have the ability and passion for this job, don’t hesitate to apply now! Visit the Wenovate recruitment page now to find the most suitable Marketing specialist job!
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