Understanding how Facebook advertising works means you can create an effective marketing and communication strategy for your business.
- How to Set Up a Facebook Page
If you have decided to create a Facebook Page for your business, congratulations on making the right choice. In fact, you will be joining 70 million businesses worldwide that have marketed through Facebook Pages—a number that has increased by 1 million in recent years.
- You can review the content: “Guide to Creating a Sales Fanpage on Facebook from A to Z“
1.1. Creating a Facebook Page
If you are a business looking to establish your presence on social media, you will need to create a Facebook business Page.
These pages are equivalent to a business profile on Facebook. They look similar to profile pages but only display specific business or organizational information.
For a personal profile, you connect as a friend, whereas for a business page, you connect by liking and becoming a fan. If you create a personal profile for your business instead of a Facebook Fanpage, you risk having your Facebook account shut down.
To start creating a Facebook Fanpage for your business, visit https://www.facebook.com/pages/create/. There, you will have two types to choose from:
- Business or Brand
- Community
Facebook provides two categories to better customize the categories that appear on your business Facebook Fanpage.
For example, if you choose Business or Brand with the name “Boston Coat Company” and classify it as a retail company (to select a category for the company, just start typing and select from the dropdown list).
We recommend choosing the name for your Facebook Fanpage wisely. Facebook will allow you to change the name and URL in most cases, but it can be a challenging and time-consuming process.
You must create and manage the Page from your personal Facebook account; however, your personal information will not appear on the Page unless you add it.
Click on “Get Started,” and you will be automatically redirected to add a Profile Picture and Cover Photo for your new Facebook Fanpage (you can skip this step and do it later).
1.2. Adding Photos to Your Facebook Fanpage
The first step to giving your Facebook Fanpage its identity is to add a profile picture. This will serve as the main image for your Facebook Fanpage, appearing in search results and with any content you display on the page. Publishers usually recommend creating an image with a resolution of 180×180 pixels; however, a slight increase in size will help maintain quality. If you don’t upload a square image, it will be cropped.
1.2.1. Adding a Profile Picture
The first step to giving your Facebook Page its identity is to add a profile picture. This will serve as the main image for your Page, appearing in search results and with any content you display in users’ News Feeds. Most publishers recommend creating an image that is 180×180 pixels; however, a slight increase in size will help maintain quality. If you don’t upload a square image, you will be prompted to crop it.
Think of your profile picture as your first impression, and make sure to choose something that is immediately recognizable (such as a business logo).
1.2.2. Adding a Cover Photo
To upload a cover photo, click the “Add Cover Photo” option in the welcome menu. The official size for the cover photo is 851 x 315 pixels. However, if your photo doesn’t fit exactly, you will have the option to drag to reposition the image. Click “Save.”
To change your cover photo in the future, hover over the white camera icon at the bottom right of your cover photo and select “Change Cover”.
1.3. Adding a Short Description
To write a short description, click “Add a Short Description” in the “Welcome to Your New Page” section. Here, you can write a description of up to 255 characters.
This description will later appear on both your Facebook Fanpage and in search results, so try to describe your business as clearly and concisely as possible.
Additionally, you can edit your description by clicking on the “About” section in the left menu. There, you will find more options including email, phone number, and website.
The final step in the welcome menu is to create a username for your Facebook Fanpage. Your username will appear in your custom Facebook URL, making it easier for people to find and remember your page. The username can be up to 50 characters long and must be unique.
For example, here we choose @thebostoncoatcompany for our Facebook page.
Your Facebook Fanpage is essentially complete, but you can further customize it to make it more appealing.
For example, every Facebook user has a vertical navigation bar on the left side of their News Feed. By adding your page as a shortcut here, you will always have easy access.
A Facebook Fanpage without an administrator is not ideal. The next step is to assign roles to individuals who will help manage the Fanpage. To set someone’s role on the Fanpage, select “Settings” in the top right corner of the screen.
Next, choose “Page Roles.” Here, you will have several options:
- Admin: Admins can manage all aspects of the Page, meaning they can send messages, post as the Page, reply to or delete comments, create ads, see which admin published a specific post, and assign Page roles. They have all the rights of the Page creator.
- Editor: Editors have similar rights to admins, with one main difference: Editors cannot add other people to the Page.
- Moderator: Moderators can send messages and reply to and delete comments, but they cannot post as the Page. They have access to create ads.
- Advertiser: Advertisers can create ads and view insights.
- Analyst: Analysts do not have any publishing powers but can see which admins published specific posts and view insights.
- Job Manager: Job Managers can do everything an Advertiser can, as well as publish and manage jobs.
To change some notification settings on your page, select “Settings.” Here, click on “Notifications,” which allows you to adjust how you receive notifications from your Facebook Fanpage.
For example, you can choose to receive notifications for each activity or only receive one notification every 12 to 24 hours.
1.9. Arrange Tabs on the Facebook Fanpage
On the menu bar on the left side of your Facebook Fanpage, you can add or remove content sections to suit the focus of your page.
For example, when you visit the Starbucks Page, there are options to view photos, see job openings, access Starbucks’ Pinterest account, or find a store near you.
To change the tabs on your page, go to “Settings,” select “Templates and Tabs.” You can choose to use Facebook’s default tabs or add additional tabs. You can also create a custom app through Facebook’s developer portal.
1.10. Verify Your Page
Have you ever noticed a small gray or blue checkmark next to the names of certain businesses and brands?
Depending on how you classify your page, you may qualify for a verification badge. A blue badge means Facebook has verified the page as authentic for a public figure, media company, or brand. A gray badge indicates Facebook has verified the page as authentic for a business or organization.
A verification badge is not always necessary, but if your page has one, it will earn additional trust, confirmation, and authority.
This can be especially important for e-commerce businesses or online services looking to build trust with potential customers and start online transactions.
To ensure you qualify, confirm that your page has a profile picture and cover photo. Go to “Settings,” then select “General.” There, you will find “Page Verification,” where you can enter your phone number, country, and publicly listed language. You will receive a call with a verification code.
The blue badge can only be granted to certain public figures, celebrities, and brands.
2. How to Get More Likes on Your Facebook Fanpage
You want your Facebook business page to succeed. However, the level of success depends on your business goals.
Initially, your business goals may include launching new products, raising awareness, boosting sales, or collecting leads.
The challenge is how to achieve these goals when your business page is just starting out. The answer lies in initially focusing on increasing the number of likes and interest in your business page. A user who likes and becomes a fan will be more likely to engage with the content your Facebook Fanpage posts.
In this section, we will provide some practical strategies for gaining likes for your new Facebook page.
2.1. Why You Should Not Buy Likes on the Internet
Nowadays, buying “likes” has become quite common. You can verify this by searching for “buy Facebook likes” on Google. You will find pages offering packages of likes for a fixed fee. For some, it may seem like a quick and easy way to make your business page look credible.
However, the problem is where these likes actually come from. Companies selling likes use fake clicks, fake accounts, or even hacked accounts to achieve the promised numbers. This means it’s unlikely that any of these likes will genuinely engage with your page’s content.
Additionally, if your page has a high number of likes but low interaction with the page content or the Facebook accounts are inactive, Facebook’s algorithm will notice. If the long-term effects of poor engagement aren’t enough to deter you, remember that Facebook has a team monitoring for suspicious activity. They won’t hesitate to shut down your page without warning.
2.2. Promote Your Page on Facebook
While buying likes is harmful, promoting your page is a way to gain likes.
As mentioned earlier, take time to complete the “About” section of your page. Fill it with searchable information but don’t overload it with keywords. Include an overview of what your business offers, relevant categories, and links back to your website.
If you’re building a Page from scratch, consider sharing it with people you’re connected with on Facebook. From the main screen of your Page, look for the section titled “Invite Friends to Like Your Page.”
When selecting contacts, be cautious not to over-promote to people who may not be very interested. Overdoing Facebook Marketing can backfire and be more harmful than beneficial.
Also, don’t forget to ask your colleagues to like the Page. Encourage them to share it with their Facebook friends. Employees in departments such as sales, customer service, or HR who regularly send emails outside your company can also be a good audience.
Finally, the best way to gain Page likes is to build an engaging community. Post useful or entertaining content that your followers will want to like and share.
Respond quickly to messages and interact with comments on your posts. If you have a 90% response rate and an average response time of less than 15 minutes over the past seven days, you can also earn this badge.
You need to build a strategy that adds value to your followers to improve the chances of promoting your new Facebook Fanpage effectively.
2.3. Promote Your Facebook Fanpage Through Your Website
Promoting your Page doesn’t end on Facebook. You can leverage social media follow buttons on your website and blog to help your audience easily connect with you on Facebook.
You can also use Page plugins to easily embed and promote your Page on your website. Users remain on the website but become aware of your Facebook Fanpage.
2.4. Promote Your Facebook Fanpage to Customers and Email Contacts
Think of creative ways to let your customers know about your Facebook business presence. Place Facebook stickers with your page’s name on your storefront or include the custom URL on your receipts. You could even run a promotion where people get a discount if they like your Page right from their mobile device.
Don’t forget to include a page link in your email marketing, whether it’s in receipts, product recommendations, content updates, or customer service messages.
2.5. Promote Your Facebook Fanpage on Other Social Networks
Sharing your page from your other social media accounts is another option, as long as you do it judiciously. It’s important not to annoy the audience you’ve worked hard to build. Facebook advertising requires marketers to be particularly mindful of this.
3. Types of Posts on Facebook Marketing
When it comes to Facebook marketing, posting content is a core function. Without a consistent content stream, your page serves as an information source for those already familiar with your brand.
By using Facebook marketing to publish and share quality content, you will expand your reach to the vast pool of Facebook users. Users will discover your content and may choose to like your page to continue the relationship. Over time, their trust in your brand will grow, and they may eventually make a purchase.
3.1. Posting on Your Facebook Fanpage
In Facebook marketing, to post content on your Facebook page, find the white box below your cover photo labeled “Write something” and then click “Post.” From here, you can also add photos or videos, tag products or locations, run polls, or schedule posts.
3.2. Image Posts
Posting an image is always a great option, especially since Facebook posts with images have 2.3 times higher engagement than those without images and account for 87% of total engagement. To post an image, click on the Photos/Videos button.
3.3. Facebook Image Sizes
If you have done any social media marketing before, you understand the importance of maintaining image sizes. As mentioned in the “Page Settings” section, there are several types of images you can post on Facebook, each with its own size specifications:
- Profile Picture: 180 x 180
- Cover Photo: 820 x 312
- Timeline Image: 1200 x 630 (The ratio is more important than the size. Maintain a 1.9:1 ratio.)
3.4. Facebook Fanpage Links
One of the easiest ways to start your Facebook page with content is by sharing blog posts you publish. You shouldn’t share every blog post you create, but instead, select those you know will resonate with your Facebook audience and are likely to be shared by your followers.
To post a link, start as you would with a text post. Write a sentence or two and paste your link. Instead of summarizing the blog post in your copy, provide a compelling or witty statement (as long as it fits your brand’s tone) that will entice someone to learn more.
Before you publish, go ahead and remove the link preview to make your post look cleaner and more professional. At this point, the blog post will automatically populate below the white box with the title, meta description, and image.
Remember to include an engaging meta description with each blog post you write. Facebook automatically pulls this to describe your link.
3.5. Video on Facebook
If you’re looking to tell a story on Facebook, video might be your best option. Recently, video content has gained a lot of traction, especially considering Facebook’s algorithm now prioritizes both live and longer videos with high completion rates in user News Feeds.
To upload a video to Facebook, click on the Photos/Videos button and select “Upload Photos/Video.” Choose the file from your computer. We recommend uploading videos in MP4 or MOV format.
Next, you will be prompted to add a title, tags, and some text to your post. You can also add it to a playlist. Like Facebook links, use this text to entice your audience to watch the video.
Click along the navigation on the right to select your video thumbnail and add captions and subtitles. Consider that Facebook auto-plays videos without sound (and nearly 90% of videos are watched without sound).
Facebook Marketing also allows you to run polls with your video (if it’s 10 seconds or longer), set tags for tracking, and enable 360-degree mode (allowing users to view the video in panoramic view).
3.6. Facebook Live
Facebook Live is another option for exploring multimedia content. Facebook Live is a feature that allows for live streaming to users on their desktops or smartphones. It’s available to any Facebook user but is especially appealing to brands looking to capture their company culture and form authentic connections with their followers.
To use this feature, click the “Go Live” button.
If you’ve used Facebook Live before, you’ll be prompted to grant Facebook access to your camera and microphone. Click the blue “Continue” button. You’ll see a dialog box on the right where you can choose where you want to stream (on your Page or personal profile), write a description, share your screen, and title and tag your video. In the “Interaction” tab, you can also run a poll while doing your Live video. When you click “Go Live,” your live video will start.
On a smartphone, to use this feature, open the Facebook app. Go to your Page and click “Publish” as if you were writing a new post, then select the “Live Video” option. Before entering any information, review the privacy settings. According to the description, you’ll see an option to broadcast to the public, only your friends, or only yourself. If this is your first time using Facebook Live, we recommend using the “Only Me” option to ensure your live stream doesn’t appear on your News Feed.
Before going live, write an engaging title that will appear alongside your live video. Then, use the two arrows in the top right corner to decide whether you want to switch the camera view to selfie mode or the reverse. Finally, decide whether to hold your phone vertically or turn it sideways for a landscape view. As you did on your desktop, click the blue “Go Live” button to start broadcasting.
While live, engage viewers by asking questions and encouraging them to reply in the comments. Every few minutes, reintroduce yourself and explain the purpose of the video in case new viewers join. For inspiration, check out some of the Facebook Lives we’ve seen.
When you’re ready to end the recording, click “End Live Video” to conclude the broadcast. The video will automatically stay on your Page like any other video post. You will also be given the option to save the video to your camera roll for a copy to keep safe.
3.7. Facebook Instant Articles
Facebook Instant Articles is a feature that allows publishers to post text and photo-based content in a mobile-optimized format without leaving the Facebook app.
Instant Articles significantly reduce content load times on mobile devices while providing a seamless user experience. You know you’ve found an Instant Article if there is a small gray lightning bolt under the article’s headline.
When Instant Articles were first launched, they were available only to a select few publishers. Now, any publisher can use them by signing up at https://instantarticles.fb.com/. Facebook will guide you through submitting your first sample article and requesting approval from the Instant Articles team. Once approved, you’ll be able to publish automatically in the new format.
Although Instant Articles are certainly not for every business, they have helped some larger publishers monetize through native ads. Because users are 20% more likely to click on Instant Articles and 70% less likely to abandon due to poor user experience, publishers have a greater opportunity to earn revenue from native ads. However, the format has faced backlash due to publishers disagreeing with owning the analytics.
3.8. Facebook Virtual Reality
Last but not least, Facebook offers virtual reality. At least for now, Facebook’s primary virtual reality offering is 360-degree video. Facebook 360 allows publishers to tell immersive stories, sharing locations and experiences with their fans.
360-degree video experiences work best on mobile devices, as viewers can tilt and rotate their phones to display the video content around them. On desktop, users can click and drag. This format is also compatible with VR headsets like Oculus Rift or Samsung Gear VR.
The most effective way to create Facebook 360 videos is to use a 360-degree camera like the ALLie or RICOH THETA. THETA has two lenses that together capture 360-degree images. Since there is no viewfinder, you’ll need to use the corresponding mobile app to position the camera and tripod to keep it stable. The app then allows you to share directly to Facebook.
3.9. How to Pin Posts on Facebook
Now that you know about the different types of posts on Facebook, let’s customize how they appear on your Page. By pinning a post, you can specify which content appears at the top of your Page. Any other posts will appear below, even if they are published more recently than the pinned post.
To pin a post to your Page, click the small downward arrow in the top right corner of the published post. Then select “Pin to Top of Page.” This post will remain pinned until you choose to pin another post and replace it.
4. Building a Facebook Marketing Strategy
We’ve covered the types of content you can publish on Facebook; you’ll find that posting is the easy part. Knowing what—and when—to post is the real challenge of Facebook Marketing.
To build a successful Facebook Marketing strategy, you first need a comprehensive understanding of your audience. Then, we’ll dive into:
- Developing a mix of relevant content that leads to results
- Scheduling posts on your editorial calendar
- Exploring new Facebook services to connect with potential customers
4.1. Identifying Your Business’s Audience
To define your Facebook advertising audience, step back and assess some key demographic, behavioral, and interest characteristics relevant to your target audience. Additionally, the good news is that Facebook offers several ways to help you identify your audience and learn about your buyers’ behaviors. You might know more about your customers than you think. Facebook is a platform with real personal information about people.
Audiences are fictional, generalized representations of your ideal customers that help you better understand your (actual) target audience. Whether you’re marketing, selling, or developing products or services, you can use “audiences” to tailor your content, products, or behaviors to better relate to your target customers.
Facebook Marketing is no different. By understanding the challenges and goals of your business, you can identify the best content to post and adjust your placement accordingly.
To start building your audience persona, interview a group of customers, potential customers, and diverse individuals to assess their foundational knowledge of your industry, biggest challenges, ultimate goals, and resources they rely on to learn and develop skills.
Next, look at your competitors. Explore their Facebook advertising pages and assess each page for a few key factors:
- Image quality
- Posting frequency
- Content mix
- Engagement on posts (likes, comments, shares)
- Response time and quality from the business
Use of audience insights
If you want to dive deeper into your personas, Facebook provides a free, powerful analytics tool as part of their advertising platform called Audience Insights.
Audience Insights allows you to gain demographic and behavioral data about your audience and competitors. It’s designed to help advertisers target their ads better, but it’s also a great tool for social media managers and content creators to identify the types of content their audience is looking for.
To access Audience Insights, go to your Facebook Ads Manager and click the menu in the top left corner. Audience Insights can be found under “All Tools.”
You will need to choose between analyzing everyone on Facebook or just those connected to your Page. For the purpose of these guidelines, let’s look at everyone on Facebook, but you can always change this later.
Next, look at the Create Audience column on the left to select the segments you want to analyze. The United States will be the default location, but you should change this based on where your target market resides. Additionally, you’ll need to adjust for age and gender.
The Interests section is a great way to explore industry and competitor information. You can add general interests or names of specific Pages. However, be aware that not every Page will be available for analysis if they don’t have a significant number of likes.
In the example below, select to analyze women in the United States aged 18 to 35 who are interested in yoga and the clothing company Lululemon Athletica.
As I explore the data in the Demographics tab, I can see job titles, higher education, and marital status.
In the Page Likes tab, you can get a glimpse of other Pages they turn to for content. In the same example, this audience receives workout advice from trainer Kayla Itsines and clothing from Victoria’s Secret and Fabletics.
The deeper you dive into Audience Insights, you can examine aspects such as location, device type, and frequency of interaction on Facebook ads. Together, all this data serves as a valuable starting point to assess competitors and brainstorm content ideas.
Social media managers handle many daily tasks: posting content on multiple channels, responding to comments, monitoring brand mentions, and reading recent trends. The last thing you want is to scramble for content to post 2 minutes before your 9 AM meeting.
How do social media managers keep up with all the posts they need to publish? By using a social media content calendar. A social media content calendar is a spreadsheet where you write out posts in advance and schedule them for specific times. The content calendar helps you stay organized and makes it easier to assess the overall mix of formats and topics you’re posting.
A great social media content calendar should include a few things:
- Tabs for each social media platform (you can use this not only for Facebook ads)
- Daily schedules broken down by time slots
- Columns for messages, links, campaign names, character counts, and images
- A monthly view to map out larger campaigns
The answer to both questions is that it depends on your area, goals, industry, and how your target audience interacts with the social media platform—all factors must be considered when determining the best times to post.
Advertising objectives on Facebook can vary depending on the business and the type of content you post. A significant portion of your content may aim at generating views or awareness. However, potential customers are those who show interest in your products or services by providing their information, such as filling out a form to receive an ebook or requesting a product demo.
To convert fans into potential customers, you need a content strategy focused on generating lead forms. You can post:
- Landing pages to offer.
- Blog posts that you know generate a lot of leads based on historical conversion rates.
- Videos promoting lead-generating offers.
- Facebook Live to remind people to sign up for an upcoming event.
- Facebook events for upcoming webinars.
In recent years, artificial intelligence has become a crucial part of Facebook Messenger. A popular term for text-based automated programs is ‘bots.’ These bots help automate tasks and provide information.
Since April 2016, Facebook has introduced the Messenger Platform, allowing businesses to build bots through Messenger. If you’ve used Messenger to chat with friends, you can also interact with bots to perform tasks such as changing shipping addresses, receiving the latest updates, or shopping and tracking orders.
With 1.3 billion active users monthly, Messenger and bots are becoming increasingly important in marketing. Bots streamline the shopping process and customer support, reducing the need to scroll through pages or make phone calls. According to HubSpot Research, 47% of consumers are interested in purchasing from bots.
Pageviews help you understand how people access your Page and where they go once they arrive. Look at the Top Source chart to see what external referrals bring you the most traffic. It’s likely to be your website, blog, or search engine.
Thanks to Reactions, marketers now have deeper insights into what their audience thinks about their content. Pay attention to those who love your content—they might be your brand advocates. And remember, someone who is angry might not necessarily dislike the content but could have an issue with it.
5.8. Measuring Social ROI
With the amount of time you invest in building and maintaining your Facebook ads, you want to know if your efforts are worthwhile. That’s why measuring your social return on investment (ROI) is crucial.
Before you attempt to track your ROI, you need to set goals. Key performance indicators might include views, engagement, lead generation, or a combination of all goals.
Next, remember to use tracking links with UTM parameters each time you post a link on Facebook. If you use a marketing automation platform like HubSpot, you can create these links directly within the software, assign them to a campaign, and track the clicks they contribute to your overall views and goals.
Finally, reports provided by marketing automation software will help you understand which social media posts truly impact your business’s profitability—in terms of leads and customers. That way, you can make confident decisions and secure additional budget for your Facebook Marketing efforts.
6. Facebook Advertising
When you start Facebook advertising, it may feel like there’s a lot to test. Is your ad compelling enough? Are you targeting the right audience? What should your campaign budget be?
Facebook offers a unique opportunity for marketers to raise brand awareness—an opportunity that could attract more leads for your business than any other paid channel.
Below, EQVN will guide you through the steps to get started with Facebook advertising, ensuring you’re creating the right ad content at the right time.
6.1. How to Create a Facebook Ad Campaign
You need to understand the structure of a Facebook ad campaign, which includes:
- Campaign: A campaign contains all of your ad sets.
- Ad Set: An ad set is a group of ads targeting a specific audience. If you target multiple audiences, you will need separate ad sets for each audience.
- Ads: The individual ads you will post on Facebook, each with its own color, copy, images, etc.
When you create your first ad, Facebook offers two editing options: Ads Manager and Power Editor. Ads Manager is a great choice for most companies, while Power Editor is designed for larger advertisers who need precise control over multiple campaigns. For these instructions, we will use Ads Manager. To find Ads Manager from Facebook, go to your homepage and select “Ads Manager” from the left-hand menu.
Before you create an ad, you need to choose an objective. Facebook offers 11 objectives to choose from, divided into three categories: awareness, consideration, and conversion.
6.2. How to Target and Optimize Facebook Ads
When you select an objective for your campaign, Facebook will guide you through several steps to define your audience, budget, and schedule for your ads.
If you’ve used Facebook’s advertising tools previously, you can choose a saved audience here. Otherwise, you’ll use demographic information such as location, age, gender, and language to target your audience.
When setting up ads on Facebook, you’ll need to choose the right format for your ad. Facebook offers the following main format options:
- Single Image: Displays a single image along with a headline, text, and a link.
- Video: Upload a video to grab attention and create a connection with viewers.
- Multi-Image Post: Allows you to add multiple images in one ad, which users can scroll through.
- Slideshow: Create a video from a series of images or short video clips.
- Carousel: Show multiple images or videos in one ad that users can swipe through.
- Collection: Create an engaging shopping experience with a prominent image or video and related products.
- Upload to Creative Hub: Choose the ad format and upload your content (images, videos) to Creative Hub.
- Write a headline and text: Craft compelling and relevant text that aligns with your advertising goals.
- Preview the ad: Check how your ad will appear on both desktop and mobile devices before publishing.
After your ad is running, it’s crucial to track and measure its effectiveness. To monitor your ad results:
- Access Facebook Ads Manager: Here, you can get an overview of all your advertising campaigns.
- Monitor key metrics:
- Actions: Review the actions users take, such as clicks, sign-ups, or purchases.
- Cost per Action: Calculate the average cost for each action taken by users.
- Frequency: Track the average number of times each person sees your ad. Too many impressions can lead to ad fatigue and decreased performance.
To ensure your ad is not rejected or your account is not suspended, you need to adhere to Facebook’s advertising policies. Key points to note include:
- Prohibited Content: Facebook has specific rules regarding content that is banned or restricted, such as violence, racism, and sensitive content.
- Product and Service Policies: Ensure that your product or service does not fall into categories banned from advertising on Facebook, such as tobacco, drugs, or weapons.
- Image and Text Regulations: Avoid using images with excessive text, as Facebook prioritizes images with less text.
To stay updated with the latest information and knowledge about Facebook Marketing, you can follow these resources:
- Blogs and Articles from Marketing Experts: Follow websites like Wenovate, HubSpot, or other reputable digital marketing sources to stay updated on the latest trends.
- Workshops and Webinars: Participate in online events and seminars to learn from industry experts.
- Facebook’s Official Documentation: Access Facebook’s Help Center to learn about new features and changes in advertising policies.
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