Learning the difference between digital marketing & online marketing will help you have a more accurate view of these two forms of online marketing, and be able to create an effective marketing strategy.
How to distinguish between Digital Marketing and Online Marketing?
If you work in the marketing industry, you have certainly heard of the two concepts of Digital Marketing & Online Marketing. Even many people, especially “newbies”, often confuse these two terms with each other.
Digital marketing and online marketing are two fields that have both similarities and differences. This article will help you see the difference between these two forms.
Online Marketing & Digital Marketing are the main tools in modern marketing
1. Definition of Digital Marketing
The reason marketers need to know how to distinguish these two concepts is to choose the correct channel. And from there, the overall marketing strategy can be perfected.
Not only that, but understanding the nature of marketing tools helps you understand which channels are effective. This helps to allocate appropriate budget sources for your campaigns.
Digital Marketing is not a new concept. Since we have media such as television, telephone, and the internet, digital marketing has also begun.
So when you talk about Digital marketing, you are talking about using digital channels including devices and platforms (regardless of whether they are online or not). The purpose is to build or promote and convey your marketing message to users.
To put it simply, digital marketing is not just about having the internet to implement. You can see advertisements on TV, in the games you play, in the software you are using. All are digital marketing activities. Simply put, digital marketing is all forms of marketing that operate on digital platforms such as TV advertising, email, ebooks, games,…
Digital Marketing is very comprehensive
2. Definition of Online Marketing
Online Marketing is also known as internet marketing. This is part of Digital Marketing. The Internet is also a quite popular digital asset today. However, it does not include all Digital Marketing activities.
Online Marketing is developed with technology. Especially online-related products. Currently, online marketing is developing extremely quickly. Because the number of people using the internet is increasing.
Along with that, the birth of social media such as Facebook, Twitter, Instagram,… attracts even more customers. Online Marketing often focuses on certain platforms. These include:
- Search platforms (SEO, SEM)
- Video (Youtube, Livestream)
- Social networks (Facebook Ads, Instagram Ads,…)
An advantage of Digital Marketing or Online Marketing activities is that they can be specifically measured. You will know how users interact with your platform, so you can strategize accordingly.
Social networks bring an explosion of online marketing
3. Digital Marketing or Online Marketing: Which channel is more effective?
It is difficult to say which of these two forms is more effective. Because every business has a certain product. Therefore, the marketing strategy will also be somewhat different. Most businesses today will always try to do some digital marketing action. That’s great but not enough.
To establish an effective marketing strategy, businesses require analyzing the strengths of their products and services. From there, plan your budget and approach accordingly.
To create an effective marketing strategy, businesses need to analyze their strengths and weaknesses
One piece of advice for businesses is to start with online marketing activities. Start by building your website. If you want to do business online, you first need to have a website.
With open platforms, today’s websites are easier to set up and use than ever before. Building an SEO-standard website, with attractive content, is the first step to bringing your brand to users.
Then continue to expand brand awareness through Facebook and Instagram channels. Finally, when your brand is strong enough, start larger campaigns on other digital media.
4. Is the difference between these two forms of marketing really important?
In general, the difference between online marketing and digital marketing does not have much impact on your marketing strategy.
Because these two concepts generally do not have a big difference in nature. So after you’ve identified the marketing channels you want to reach, start strategizing them.
No matter how you use channels, tactics, approaches, etc. to do marketing, you always need a clear, specific plan and strategy to execute. By answering the following questions:
- What results and goals do you want to achieve?
- How does the plan achieve the desired results?
- Who are the customers, where are they located, and what are their habits? Want to reach out to increase awareness.
- Or want to achieve deeper results and know what the invested money is achieving. Many problems arise.
The difference between online marketing and digital marketing does not affect marketing strategy much
Asking questions, and problems & solving them will help to have a suitable plan or strategy. From there, it helps to choose appropriate and effective channels and approaches. This article will help you get a more general view of your marketing strategy.
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