What is Facebook Marketing?
Facebook Marketing involves using Facebook to connect with communities and potential customers to increase brand awareness and sales potential.
Advantages of Using Facebook for Advertising
- High Effectiveness and Good Viral Spread: Notable for its high effectiveness and the ability to reach a large audience, with 43% of the world’s population using this social network.
- Simple, Easy, and Cost-Effective: Facebook provides a straightforward platform for advertising with minimal costs.
- Proactive Targeting: Allows you to reach the right target audience.
Disadvantages of Using Facebook for Advertising
- High Competition: Given its ease of use, high competition is inevitable.
- Increasing Policy Restrictions: Facebook is tightening policies for sellers, personal accounts, and fan pages.
So, how can you make Facebook Marketing effective? Let’s explore.
Building Effective Facebook Marketing
Understanding Facebook Marketing Trends
The first step is to understand trends. Following trends relevant to your target audience can maximize the effectiveness of your Facebook advertising. Different products have different target audiences.
For example, if you’re selling skincare products, your target audience is not likely to be men or children.
Young people currently prefer branded products with guaranteed quality.
It’s challenging to sell lesser-known brands, even if they’re cheaper, as they are less trusted.
For clothing sales, trends are crucial. Winter clothes cannot be sold during spring and summer. Young people often follow the latest trends, while older individuals may prefer simple yet elegant styles.
Content
In posts, people prefer images or videos over long text. Short, concise posts with essential content are more engaging than lengthy, unfocused ones.
Content should address:
- Product Value
- Entertainment Value
- Informative Value
- Emotional Value
⇒ Guidelines for Creating Professional Content
For example: Who is the target audience? Are they male or female? What age group do they belong to? What are their common psychological traits? And importantly, are they interested in what we are about to present?
- The purpose of writing content: What are you aiming to achieve? Are you writing to create engagement, build a brand, or generate sales?
- Refer to the article
Images/ Videos
Images are a strong point on Facebook. Previously, posting photos on personal pages was a way to attract likes and interactions. Beautiful, clear, and unique images are captivating. Currently, people prefer natural-looking photos over overly designed ones with too much text.
Videos not only attract attention but can also drive sales. However, creating videos requires more effort and resources.
Product
Choosing the right product is crucial.
- A product that has demand and a market can be sold; if it can be sold, then Facebook marketing can be applied.
- A good product with reasonable pricing and few competitors is easier to sell.
- Popular products: This means high demand makes it easier to target, and interaction costs will be lower. Products that are not popular, with fewer people interested, are harder to target, and interaction costs will be higher.
- Products with high competition have high CPM (Cost Per Mille) and a lower conversion rate.
- Unique products are easier to recognize, make a strong impression on customers, and are easier to sell.
Timing
Choose the “GOLDEN HOURS”
- Morning: 6:00 AM to 8:00 AM, when many people wake up and check Facebook while having breakfast.
- Noon: 11:00 AM to 2:00 PM, a time when many people take lunch breaks and are online.
- Afternoon: 4:00 PM to 5:00 PM, another peak online period, though less so than noon.
- Evening: 8:00 PM to 9:00 PM, when people have finished dinner and are unwinding.
- Late Night: 10:00 PM to 12:00 AM, ideal for targeting night owls like CEOs, managers, IT professionals, business people, and programmers.
Conclusion
These are the four key factors to achieving success in Facebook Marketing. Simple and straightforward, isn’t it?
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