WHAT ARE THE THINGS TO KEEP IN MIND BEFORE CHOOSING TO STUDY MARKETING?

Before deciding to pursue a major in Marketing, there are several factors to consider to ensure growth and success in this career. So what are the things to keep in mind before choosing to study  Marketing? Please join us in following the article to get an overview of this major!

Overview of the Marketing Industry – What is Marketing?

What is the Marketing industry?  This is a question that many people ask when wanting to understand this major. Marketing is understood from many different perspectives from academic to business practice.

• Philip Kotler, who is considered the “father” of modern Marketing, defines Marketing as the process of creating value from customers and building close relationships with them to bring benefits to businesses.
• According to the American Marketing Association (AMA), Marketing is not only a task within the organizational structure but also a series of processes to create, exchange, and transmit value to customers, as well as such as customer relationship management to benefit the organization and its shareholders.

In general, Marketing is a field of study that deeply studies the market and customers, aiming to build brands, develop products, and promote and manage customer relationships, with the ultimate goal of creating value. value for customers, attract potential customers, and increase revenue for businesses.

Marketing not only helps businesses reach target customers but also helps create a close connection between products/services and consumers. At the same time, it is also an important tool to increase sales and generate profits for businesses.

What fields does the Marketing industry include – what types?

The Marketing industry includes a variety of different fields and types, to meet the diverse needs of the market and customers. Here are some key areas in this field:

• Traditional Marketing: Includes activities such as advertising on television, radio, newspapers, magazines, and banners.
• Digital Marketing: This is a marketing activity that uses online channels to reach and create value for customers. It includes activities such as search engine optimization (SEO), search engine advertising (SEM), Content Marketing, Social Media Marketing, and Email Marketing. Digital Marketing helps businesses increase marketing performance and build relationships with customers effectively.
• Relationship Marketing: Build and maintain close relationships with customers through strategies such as customer care, Email Marketing, and membership programs.
• Telemarketing: Using the phone to contact customers directly to find out their needs, introduce new products or services, conduct market surveys, as well as answer questions or provide support client.
• Influencer Marketing: This is a marketing strategy that uses the influence of individuals who are popular on social networks to promote products or services. By partnering with celebrities, commonly known as influencers, businesses can increase brand awareness, create engagement, and increase sales effectively across media platforms. society.
• Affiliate Marketing: This is a marketing strategy in the form of cooperation between businesses and affiliate marketers to promote the business’s products/services to users. When a product is sold through an affiliate marketer’s referral, the business will pay a commission to this marketer.

Important notes to remember if pursuing Marketing

When pursuing Marketing, there are some important notes that you need to remember to achieve success and sustainable development in your career.

Data lookup is an indispensable part of Marketing

In modern Marketing, data plays a key role. It helps businesses gain a deeper understanding of the market and customers, thereby building effective strategies. Data analysis allows for identifying consumer trends, personalizing customer experiences, and evaluating campaign effectiveness. The result is strengthened relationships, increased conversion rates, and optimized marketing budgets, ensuring every spend delivers the most value.

Business knowledge is essential

Understanding business not only helps marketers grasp the goals and core values ​​of the business but also helps them build appropriate marketing campaigns. At the same time, this knowledge provides them with the basis to evaluate the market and make informed decisions based on business fundamentals.

Cultivate foreign language capital

The ability to use foreign languages ​​opens up opportunities for you to access a large amount of information about the Marketing field from many different sources. Besides, in the era of globalization, communication with international customers has become an indispensable factor. Proficiency in foreign languages ​​helps to understand the needs of customers from different cultures. In addition, mastering a foreign language also creates favorable conditions for personal and career development, opening up opportunities for advancement and building a large network of relationships in the Marketing industry.

Agility and creativity are essential qualities

Marketing is not simply the promotion of products or services, but also the art of connecting with customers, understanding their needs, and creating memorable experiences. Marketers need to be agile in grasping the latest trends, flexibly change according to market conditions, and respond promptly to changes.

Besides agility, creativity in Marketing is a key factor that helps brands stand out from the crowd. Creative campaigns not only attract customers’ attention but also create a deep impression, helping the brand make a mark in the hearts of consumers.

Creativity on existing platforms

In marketing, creativity doesn’t necessarily come from never-before-seen ideas. Instead, creatively reusing and refreshing old ideas can bring surprising results. For example, an advertising campaign might reuse a message that was successful in the past but tweak it to fit current trends or a new target audience.

Evaluating career opportunities – What do you do in Marketing?

The Marketing industry is currently witnessing strong development and diversification, opening up many attractive career opportunities for passionate and capable people. In the context of a digitalized and globalized economy, Marketing does not stop at promoting products and services but also includes brand building, customer relationship management, and data analysis. Businesses large and small need Marketing experts to increase their presence in the market and create effective strategies to attract and retain customers.

One of the outstanding opportunities in the Marketing industry today is Digital Marketing. With the explosion of the Internet and social networking platforms, Digital Marketing has become an indispensable part of business strategy. Positions such as SEO Specialist, Content Creator, Social Media Manager, and Data Analyst are highly sought after. Skills such as content writing, search engine optimization, data analysis, and online advertising campaign management have also become basic requirements for candidates.

In addition, the Marketing industry also opens up many opportunities in the fields of market research and product development. Understanding customer psychology and needs helps businesses develop appropriate products and services, thereby creating a competitive difference. Professionals in this field need to be able to analyze data, grasp market trends, and predict consumer demand. With the continuous development of technology and consumer trends, the Marketing industry promises to continue to bring many rich and attractive career opportunities in the future.

Thông tin tác giả

Ly