WHAT IS MARKETING? YOUR CAREER PATH & ESSENTIAL INSIGHTS

What is marketing?

Learn what the concept of marketing is?

“ What is marketing ?” is not defined by a single concept but is interpreted from many different perspectives. According to Philip Kotler, who is known as the father of Modern Marketing, he specifically stated the concept of Marketing as follows:

“The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies the size of the identified market and the profit potential”

Roughly translated as:

“Marketing is the science and art of creating value, communicating and distributing those values ​​to satisfy the needs of target customers to exploit optimal profits.”  Thus, Marketing is a close bridge between businesses and target customers.

According to many documents, the definition of marketing is also explained structurally:

– “Market”: is “market” or can be understood as “market”. This is an important link in the circulation of goods, a meeting between buyers and sellers.

– The “ing” suffix refers to things and events that are ongoing: meaning the movement of the market in a cycle, it operates continuously and has no end.

What is a Marketer?

A marketer is the person responsible for promoting a business’s products or services. They find strategies that can drive sales and profits while ensuring they align with customer and market needs. Now that we know who a Marketer is, let’s see with Wenovate what a marketer is?

What is a marketing officer?

Marketing staff belong to the Marketing departments of companies and organizations. Their job is to implement marketing plans set out by the chief marketing officer (CMO), department heads, and direct superiors. The marketing staff team will ensure all marketing activities run smoothly, towards common goals.

What is the Marketing industry?

To meet human resources for the labor market in the field of marketing, many universities/colleges have opened Marketing majors. Students majoring in this major will be provided with general knowledge about marketing such as:

– What is Marketing? Areas in marketing

– Market research

– Learn about marketing and marketing strategies

– Brand positioning

– Competitive analysis

– Planning marketing budget

– Measure campaign effectiveness

Marketing – The bridge between customers and businesses (Internet Source)

What do you do after studying Marketing?

According to the survey, Marketing is an industry with very high recruitment demand. In recent years, Marketing has always been in the top 6 industries with the highest recruitment demand.

Currently, most universities and colleges offer training in Marketing. Students will learn everything from comprehensive knowledge such as basic Marketing, Marketing Management, and Sales Management to specialized knowledge such as Digital Marketing and Brand Management,… and knowledge from experience sessions. Practical experience in businesses. After graduating, you can confidently find a job in your field of expertise at companies in all fields such as healthcare, education, trading companies, state agencies, and agencies. ,…

The Marketing industry includes many different job positions (Internet Source)

With a Marketing degree, you can take on the position of a market research specialist, marketing communications specialist, advertising specialist, content marketing specialist, customer care, event organizer, internal communications specialist,… Yes There are countless careers for you to choose from and especially the advancement opportunities in this industry are very high, you can advance to a management position after only 1 year of experience.

Learn the importance of marketing for businesses

Through the above content, everyone must understand what marketing is as well as what they will do after studying marketing after graduating. So from a business’s perspective, what benefits does marketing bring?

Marketing helps convey messages from businesses to customers

In addition to the business itself, marketers have the deepest and clearest understanding of the products and services being provided. So the task of marketing specialists is to provide product information and messages from businesses to potential customers to promote sales.

The information that customers need to know is:

– Details about product/service information including functions, components, value brought to users, how to use,…

– Besides, marketers also want to send customers information about major company events, promotions, incentives for loyal customers, etc.

Helps balance the competitive advantages of small businesses with large businesses

Modern marketing applies systematic marketing methods, focusing on the market. Therefore, marketing helps large businesses maximize profits through understanding customer needs.

On the other hand, businesses or small businesses are more concerned about marketing costs. Through Digital marketing including Social Media, SEO marketing, Email marketing,… they can reach the right customer file as well as save budget.

Maintain close relationships with customers

As mentioned above, marketing is a market movement process, so after sales, businesses must also carry out after-sales activities, customer care, etc. Maintaining close relationships with customers is extremely necessary because this is the way to retain users, maintain trust in the brand, promote word of mouth, and keep customers coming back in the future.

Interact with customers anytime, anywhere

Unlike traditional methods, modern marketing reaches customers everywhere thanks to mobile devices, television, audio, etc. Especially interaction through social networks has become increasingly popular. This has helped businesses deploy advertising activities as well as bring the brand image closer to potential audiences.

Marketing helps businesses increase orders

After all, the ultimate goal of every organization and business is to make a profit. Therefore, the main goal of marketing must also be to help businesses sell goods and services.

Modern marketing connects the needs of customers and businesses, including steps from market research, and competitor analysis,… to sales and after-sales, customer care. Shifting marketing goals to user-centricity brings different results and contributes to increased sales.

Marketing creates motivation for businesses to develop in the long term

To maintain business operations and at the same time expand customer base, businesses cannot lack marketing strategies

What areas does marketing include? The most popular types of marketing

1. SEO marketing

SEO is the abbreviation for the English word “search engine optimization”, or simply called search engine optimization. This is the process of optimizing a website’s content to improve its ranking on search engines. Marketers use this method to attract potential customers through keywords they are interested in.

SEO marketing is no longer strange to businesses’ marketing strategies because it is a method that helps save costs with long-term effectiveness. Most people working in this field can do the following:

– Analyze competitors

– Keyword research

– Write SEO standard content

– Optimize on-page SEO, off-page SEO, technical SEO,…

– Performance measurement and reporting

2. SEM marketing

The purposes of SEO and SEM marketing are both useful for increasing brand awareness and traffic. However, unlike SEO, SEM is a form of paid advertising. You need to pay to have the content displayed on the first page of search engines or place links on other content pages. This form is also known as PPC – Pay-per-click.

Creating an effective SEM campaign is not too difficult, you just need to perform the following steps sequentially:

– Research keywords related to the business’s field

– Open Google Ads and create an advertising campaign

– Screening the most suitable keywords

– Create an ad that will appear on the SERP

– Choose your bidding strategy and PPC metrics

3.  Content marketing

As a content marketer, you will be responsible for creating content, and providing useful information to answer customers’ problems, thereby promoting their shopping behavior. The specific work of Content marketing includes:

– Manage, build, and deploy articles on websites, blogs, and social networks

– Coordinate with the SEO department to devise a content deployment strategy on the company’s channels

– Producing content for Marketing campaigns and communication activities

– Create and write PR articles as requested

The job of a Content Marketing (Source: Internet)

4. Social Marketing

Facebook, Zalo, TikTok, Instagram, Twitter,… are indispensable factors for a successful business marketing campaign. Through social networking sites, businesses can quickly interact with a large number of potential customers. This is an opportunity for businesses to expand their market, increase purchase rates, or supplement SEO marketing.

Social marketing includes all forms: Influencer Marketing (KOL, KOC,…), social network management, content marketing, advertising,…

5. Print marketing

Print marketing can be understood as a form of advertising and propaganda in newspapers, magazines, etc. Businesses will sponsor articles to place photos and content about products or services. This is a traditional communication channel but is still maintained today because it is suitable for a certain customer profile.

Although they are “old” methods, don’t think they are “boring”. Print marketing is extremely diverse in form to attract customers’ attention such as flyers, handbooks, samples, catalogs, etc. Even, the content invested by businesses is placed on articles in the form of ” Underground PR”, so natural that readers can hardly distinguish.

6.  Online marketing

Online marketing (also known as Internet Marketing) is a form of advertising products, services, and brands to customers through online platforms. In this position, you will conduct market research and support the implementation of marketing activities of the business. Specific tasks such as:

– Arrange, compile statistics, and measure and report the performance of online communication channels, thereby planning effective online marketing activities.

– Create an online marketing plan: market research, determine goals, marketing budget, convey messages, set KPIs,…

– Come up with ideas, and ad content and directly implement advertising plans on Facebook, and Google according to budget,…

7. Video Marketing

Video marketing is not a new concept, but in recent years it has become hotter than ever. Highly entertaining TVCs, music videos, etc. are invested in both money and intelligence.

What is Marketing 4P? Overview of Marketing Mix

Marketing Mix often revolves around 4 elements Product, Price, Promotion, Place, also known as Marketing 4Ps. In addition, during the development of Marketing, many other variations such as 7P and 9P appeared. But the 4Ps are still the core and most commonly applied principles:

Product – Product

Products from businesses can be goods or services. Thus, marketers need to identify key product lines to focus on development and investment. In addition, you also need to pay attention to the following issues:

– Should the product line be expanded or not?

– Is the product/service name attractive enough?

– How are customers using the company’s products?

– Is the product creation process optimized?

– Outstanding features to compete with competitor products.

Pricing – Pricing

Determining prices for products and services is quite a challenging process for businesses. Based on business strategy, market segmentation and strengths, marketers need to come up with a reasonable pricing strategy so that customers are willing to open their wallets.

To price your product, you need to answer the following questions;

– How much does it cost to create one unit of product?

– When should discount policies be applied?

– Is the product price competitive enough with competitors?

– What are the applicable payment methods?

Promotion – Trade promotion/advertisement

Before deciding to buy a product, customers need to know its existence. Therefore, a successful marketing campaign cannot lack promotion. Advertising/trade promotion is not only for sales but also to improve trust in the brand.

So to complete this third P, what do businesses need to do? See the suggestions below:

– Choose the appropriate promotion channel

– Convey the correct message from the product

– Effective analysis and continuous improvement

Place – Distribution channel

The distribution system has a significant impact on the sales efficiency of the business. Therefore, marketers need to build a system of providing products and services to increase product consumption rates.

There are many product distribution strategies, including:

– Exclusive distribution strategy.

– Intensive distribution strategy.

– Selective distribution strategy.

– Franchising.

Necessary skills  of a professional marketing staff

During the study process, you not only need to learn knowledge well in school but also proactively cultivate soft skills to help you be confident and stand out from other candidates when applying for jobs. job.

Creative thinking skills

This is an extremely special and important skill for a Marketing student because the nature of Marketing is to constantly innovate, otherwise it will quickly become outdated and eliminated. Each Marketing campaign will need a different idea to impress and intrigue customers. That’s why employers will evaluate you very well if you can think and be creative.

Communication skills

The specific nature of Marketing is to communicate and discuss issues with customers and partners, constantly conveying message content through language and images. Therefore, knowing how to communicate effectively, and adjusting your behavior and language to suit each customer group, will help you reach and convince many customers to use your products and services. than

Team working skills

No business can grow if its employees operate independently, without interaction with each other. You will not only work with departments in the Marketing department but also coordinate with other departments in the company such as IT, human resources, design, etc. This is one of the skills that create the culture of a company. ty, you need to practice right from the time you are in school.

A professional Marketer needs a lot of skills and expertise (Internet Source)

Adaptability and flexibility

With the constant movement of marketing, marketers need to be highly adaptable and flexible. You need to be calm to resolve unexpected “crises” as well as turn the situation around to benefit the business.

Sales skills

Sales is an indispensable part of marketing. No matter what department you work in, sales skills are extremely necessary. Because marketers always have to be constantly creative to “persuade” customers to buy the business’s products even when they have no plans to buy.

In addition, to become a good Marketing person, you need to equip yourself with specialized knowledge such as market analysis skills, photo and video editing skills, etc. With these skills, you will be able to graduate after graduating. Your school will be sought after by employers.

What is marketing? 10 jobs marketers do every day

Regardless of the field, marketing is responsible for conducting research and accessing the market to find business and development opportunities effectively. Therefore, marketers must operate continuously with certain goals. We invite you to immediately refer to the daily tasks of marketers to create a more reasonable work plan:

• Set specific goals

Almost all professional marketers today set themselves certain development goals. When you have clear plans and understand the nature of marketing, it will be easier to succeed. Because sometimes forming customer data fully meets the needs to get the expected revenue level.

• Learn from competitors in the Marketing industry

Learning from competitors such as: Identifying who the target is? How it works? How to deploy effectively? And identify strengths and weaknesses.

• Identify the right customer target

Identifying the right customer base is a top priority that requires careful research. To do this, we can design our models to accurately identify potential customers.

• Write content

Writing content means you need to write blogs, email marketing, slides, etc., and many other advertising publications. A professional marketer can create countless viral advertising content to share widely with customers.

• Educate and maintain relationships with customers

From the moment customers find your brand on the Internet, you should start building relationships with key customers from that moment. Marketing staff will maintain relationships with customers by communicating via automated email. Those emails will include content that customers are interested in to clearly determine what their interests are.

• Listen to opinions from the community

Listening to customers’ opinions about your brand and products about your services is extremely important in marketing. For example, if a customer gives feedback about the inadequacies of your brand on social media, at that moment you must resolve it by receiving feedback and helping the customer come up with a reasonable solution.

• Effective customer segmentation

In each marketing campaign, compared to the method of sending emails simultaneously, this method seems to be much more effective. As a professional marketer, you must find ways to distinguish customer groups from each other to come up with specific approaches.

• Continuously test

In the process of learning about marketing, this is considered one of the most anticipated activities in the marketing process. The method is that you can test by testing 2 versions of the same landing page, or by re-checking the entire content of the entire website.

• Measurement and analysis

The role of marketing staff is to regularly monitor the effectiveness during project implementation and measure them as accurately as possible. Besides, it is necessary to consider the results of marketing strategies, specifically the total number of slides presented, emails passed, and finally the level of interaction in the event and post above social network.

• Creative

Creativity is considered one of the top requirements of a true marketer, but you should also note that you should not abuse it in competition but should use that skill to discover new things and apply them properly. most correct.

Job opportunities in the Marketing industry

According to surveys and statistics on job postings on platforms, recruitment for Marketing-related positions accounts for more than 50%. With the speed of development and more and more new brands being born, the above number will constantly increase. With such high recruitment demand, the intensity of competition among candidates is also quite fierce to get into big companies. However, as long as you are prepared with the knowledge and skills and ready to face challenges, no employer will refuse you.

Marketing recruitment demand is huge (Internet source)

Usually, those who love this industry start to experience it early. Ever since they were in school, they have tried their hand in fields such as blogging, running ads, creating creative content, image design, etc. Hard work and effort will help your job search journey become successful. a lot easier. If you want to experience the Marketing industry but don’t know where to find a job, visit CareerViet – where there are many jobs across the country from intern positions to management positions.

What is the salary in Marketing?

The Marketing team plays a very important role in the relationship between businesses and customers, so the salary for a Marketing employee is quite high compared to other industries. The salary will be about 9.6 – 11.9 million/month. In addition, you can refer to the detailed salary of each job position at VietnamSalary.vn with 135,000 censored samples.

Career advancement path in the Marketing industry

As a profession with rapid development and attractive salary, many of you will be interested in the career development path of Marketing, let’s find out from CareerViet:

• Interns: To take advantage of your time after graduation, you can choose to intern at companies while still in school. With this position, your job will mainly support tasks such as writing media articles, research surveys, customer care, etc.
• Employee – Marketing Specialist: At this stage, you will directly participate in the company’s Marketing campaigns, plan and be responsible for your work. Depending on each position, you will undertake a specific job.
• Department and department heads: For large companies, the Marketing department will be divided into departments to easily manage and divide work. With experience and expertise along with leadership skills, work arrangement, and time management, you can take on this position and the higher position of Marketing Director.

With effort, you will easily advance at work (Internet Source)

If you are still wondering about your career path, CareerMap will be the ideal tool to help you easily find the right job for you.

Instructions for designing a professional CV for the Marketing industry

Marketing is constantly creative. In addition to cultivating your skills and experience, a professional and creative marketing CV is indispensable. If you don’t know how to design a CV, let CVHay help you. With just 3 simple steps, you can complete a self-designed CV to impress employers.

At the same time, don’t ignore these 5 tips for writing an effective Marketing CV to help you quickly find the job you want.

Which school to study Marketing in Hanoi and Ho Chi Minh City?

Currently, there are many universities offering training in Marketing. If you are in Hanoi, you can refer to universities such as National Economics University, University of Commerce, Hanoi University, Academy of Finance, Thang Long University, etc. In Ho Chi Minh City you can study at schools such as Ho Chi Minh City University of Economics, Hoa Sen University, University of Finance – Marketing, etc. No matter which school you study at, as long as you work hard, you will have a good chance of getting a job right after graduating. school is very high.

Hopefully, after this article, CareerViet has helped you better understand what Marketing is, and have more confidence and passion to pursue this industry. Cultivate more knowledge, soft skills, and professional skills to become a true Marketing expert.

What are frequently asked questions about the marketing industry?

Thông tin tác giả

Ly