What is Facebook Marketing?
Facebook Marketing refers to marketing activities aimed at promoting products/services to customers through the social media platform Facebook.
Some Facebook Marketing activities include:
- Building a Fanpage.
- Creating groups.
- Finding potential customers.
- Interacting with customers.
- Spreading content and messages.
- Running ads.
Marketing activities can be free or paid, depending on the promotional and marketing needs of each business.
Free Facebook Marketing activities include:
- Creating a Fanpage.
- Maintaining the Fanpage.
- Interacting with customers.
However, in practice, you still need to incur costs for creating sales content, hiring staff to manage and maintain the Fanpage. Therefore, you can view Facebook as a free tool or platform to quickly reach customers.
One popular paid Facebook Marketing service is Facebook Ads – Facebook’s advertising tool that helps your sales posts reach the right customer audience, increase traffic, and enhance sales effectiveness. Facebook Ads is considered one of the most useful advertising tools across various fields and industries.
After understanding the concept of Facebook Marketing, let’s explore effective Facebook Marketing methods with GoSELL!
Most Effective Facebook Marketing Methods of the Year
Identifying the Target Audience for Your Facebook Marketing Campaign
In any business activity, having clear and specific goals is essential. To achieve high effectiveness in Facebook Marketing, it is crucial to identify the right target audience to optimize product promotion.
To determine your potential customer audience, you should answer the following questions:
- Who is your target customer?
- What are their interests and purchasing behaviors?
- What content will capture their attention and interest?
- What actions do you want customers to take?
- What methods will you use to reach potential customers on Facebook? (Joining groups, creating interactions with customers, inviting friends to support, etc.)
You also need to identify what customers expect from the product you are offering:
- What benefits do customers receive from your product?
- How long will customers enjoy these benefits?
- Why is your product better than similar products on the market?
- Has your product been proven effective?
- What are customer reviews, certifications, and packaging processes like?
Identifying the target audience will help ensure that your Facebook Marketing campaigns are directed correctly and achieve optimal results.
See also: Utilizing Facebook Pixel to Enhance Advertising Effectiveness on Facebook
Building a Professional Sales Fanpage
You can market on Facebook through Groups or personal pages, but a Fanpage is more essential and important. Every business or seller needs a sales Fanpage to more easily promote their brand.
A sales Fanpage is more convenient and efficient for executing marketing plans because it:
- Offers many marketing functions and tools, such as tracking visitor data, sources of traffic, visit duration, etc.
- Supports Facebook Ads.
- Allows easy tracking, analysis, and evaluation of effectiveness.
To create a professional and effective sales Fanpage, consider the following:
You can quickly create a sales Fanpage by following these simple steps:
- Step 1: Log in to your Facebook account.
- Step 2: On the main interface, click on “Pages” in the left-hand menu.
- Step 3: Click on “Create New Page.”
- Step 4: Fill in details such as Page Name, Category, Introduction, etc.
Once the Fanpage is created, the next step is to build an impressive profile. This shows that you are a reputable and professional business, helping to strengthen customer trust in your business and your products.
To create a standard profile, you need to meet the following requirements:
- Choose the correct name.
- Create a friendly vanity URL.
- Update all required information such as: Profile Picture, Cover Photo, Contact Information, and other necessary details.
- Provide complete information in the “About Us” section.
- Set up accurate phone number and address.
The Fanpage acts like a storefront showcasing your products, and the design and presentation of the store will determine whether customers stay or leave. Therefore, focusing on creating a professional and high-quality profile is an effective Facebook Marketing strategy.
See also: How to Sell on Facebook: 14 Ideas to Help You Succeed
Leveraging Personal Pages for Facebook Marketing
Personal Facebook pages can help customers easily access the Facebook Marketing strategy you’re implementing for the following reasons:
- High visibility frequency.
- Easier to gain customer trust.
- No advertising costs.
Therefore, turn your personal page into a branding channel for your business.
To successfully market on a personal Facebook page, first ensure that your personal page is optimized with the following factors:
- The personal Facebook page should be active for at least 3 to 6 months.
- Update and display accurate personal information.
- Use a real photo for the profile picture.
- Use a product or business brand photo for the cover.
- Write a concise and clear description.
- Pin links to sales channels like Fanpage, Shopee, Lazada, etc.
- Post regularly and interact through livestreams.
Your personal Facebook page is seen as the external appearance of your business and brand. Therefore, ensure that your personal page creates a positive impression on customers to successfully reach them.
Creating Engaging Advertising Content
Content is considered the backbone of Facebook marketing campaigns. You need to provide the highest quality content to your customers.
A post that reaches many customers should meet the following criteria:
- Arouse curiosity and capture attention.
- Target the right audience.
- Create differentiation.
- Be short, clear, and concise.
- Convey a clear message.
To create engaging and attractive content, you need to determine important factors such as:
- The content of the post?
- The best time to post?
- The day to post?
Content plays a crucial role in advertising, so you should dedicate your focus to producing truly high-quality content.
Designing Eye-Catching and Attractive Images
An eye-catching image is the quickest way to attract customers’ attention to your advertisement. Therefore, you need to design truly compelling advertising images to drive the success of your marketing campaign.
Factors to consider for having attractive advertising images include:
- The image size should be appropriate for the number of images; typically, Facebook image size is 900×900 pixels for each image.
- Ensure that the content in the image does not exceed 20% of the overall image area (as recommended by Facebook).
- The image should have high contrast (the colors should stand out against the background) to capture the viewer’s attention.
- Ensure the image displays well on all devices, as most Facebook users access the platform through mobile devices rather than computers.
Running a Facebook Ad Campaign
Once you have the content, images, and promotion channels ready, running an ad campaign (Facebook Ads) is essential for successful Facebook marketing.
Basic steps for running Facebook Ads that you need to know:
- Step 1: Create an ad.
- Step 2: Choose a campaign objective to help Facebook determine the ad format.
- Step 3: Name your ad campaign.
- Step 4: Select the appropriate ad category.
- Step 5: Fill in account details and choose the target audience for your ad.
- Step 6: Define the ad placement.
- Step 7: Set up the budget and bidding.
- Step 8: Choose a suitable payment method.
- Step 9: Complete and wait for Facebook’s approval.
The ad review process on Facebook takes up to 24 hours, and ads will be automatically distributed once Facebook confirms approval.
Selling on Facebook with WENOVATE
After effectively marketing on Facebook to attract customers, to maximize sales and customer service on Facebook, you should use the GoSOCIAL platform – which allows you to connect up to 5 Facebook fanpages and 1 Zalo Official Account and manage them from a single admin page.
Features of GoSOCIAL include:
- Sync customer messages across up to 5 Facebook fanpages and 1 Zalo OA: Manage all social media sales pages by logging into GoSELL to ensure no messages from Facebook and Zalo OA are missed.
- Quickly create orders directly from the chat window: Save time closing sales by selecting “Create Order” next to the chat window, finding the customer’s ordered product, noting details (address, phone number…), and the order will be created immediately.
- Tag and categorize customers: Record each customer’s shopping behavior to plan appropriate care and product advertising. This feature also allows storing customers who have previously “ghosted” orders for proper handling.
- Customer management: Collect detailed customer data during transactions. This data is stored in the CRM system and becomes a valuable resource for implementing suitable marketing plans and attracting customers.
- Assign roles to staff: Allows staff to manage a corresponding number of customers, reducing the worry of missing customer messages.
- Create unlimited chatbots (automated messages) for campaigns: An effective tool to automatically send bulk messages to users, boosting the success of viral campaigns.
- Integrate shipping units GHN/GHTK/AhaMove for reliable and quality delivery services.
- Allow filtering of conversations and chats with customers by tags on Zalo and Facebook.
- The Facebook broadcast feature enables sending messages to thousands of customers on Facebook in an instant.
If you have any questions or need advice, contact GoSELL now!
Now you know effective Facebook marketing methods! We hope this knowledge will be useful for your Facebook business journey. Wishing you successful business ventures!
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