As an Online Marketer, you’ve probably looked into optimizing your social media strategies. Choosing the right posting times can help your managed channels reach more potential audiences.
With over 5 billion social media users worldwide, there are numerous opportunities for businesses of all sizes and industries.
Previously, social media was mainly used for increasing brand awareness. Today, its impact has expanded significantly, affecting areas such as customer experience, sales, product development, and content marketing.
Summary
Since the Internet operates continuously, there is no perfect time for posting on social media. However, certain times still attract higher engagement, typically from Tuesday to Thursday, between 9:00 AM and 2:00 PM, depending on the platform.
- Facebook: This is the most popular platform for marketers, with peak interaction times mid-morning during weekdays.
- Instagram: This platform sees high engagement from 10:00 AM to 2:00 PM on weekdays, extending to 4:00 PM on Tuesdays and Wednesdays.
- LinkedIn: Focused on professional networking, LinkedIn experiences the highest engagement mid-day from 10:00 AM to 12:00 PM on Tuesdays and Wednesdays.
- TikTok: As a newer platform, TikTok has high engagement on Tuesdays and Fridays from 4:00 PM to 6:00 PM, and from 9:00 AM to 11:00 AM on Wednesdays and Thursdays.
Best Times to Post
According to Sprout Social’s research from nearly 2 billion interactions across 400,000 social media accounts, the prime times for posting on social media are:
- Monday: 11:00 AM to 12:00 PM
- Tuesday: 10:00 AM to 2:00 PM and 3:00 PM to 4:00 PM
- Wednesday: 9:00 AM to 3:00 PM
- Thursday: 9:00 AM to 2:00 PM
- Friday: 10:00 AM to 11:00 AM
The best days to post are Tuesday, Wednesday, and Thursday, while Sunday should be avoided.
Platform-Specific Times
- Facebook: The best times to post are Monday through Friday, from 9:00 AM to 2:00 PM. Users often check Facebook during lunch breaks, making this an ideal posting time. Facebook remains the most popular platform with about 89% of marketers using it and 3.05 billion monthly users.
- Instagram: The optimal times to post are from 10:00 AM to 2:00 PM on weekdays, with Tuesday and Wednesday extending to 4:00 PM. Instagram ranks second among social media platforms, with 80% of marketers using it and the highest ROI at 29%.
- TikTok: Ideal posting times are from 4:00 PM to 6:00 PM on Tuesday and Friday, and from 9:00 AM to 11:00 AM on Wednesday and Thursday. TikTok has quickly grown to over 1.5 billion global users.
- X (Twitter): The best times to post are Monday through Friday, from 9:00 AM to 3:00 PM. X continues to be a key platform for news and trending conversations, with higher engagement in the afternoon during weekdays.
Conclusion
To optimize engagement on social media, it’s crucial to understand the prime times for each platform and adjust your content strategy accordingly. Reviewing current KPIs and strategies will help you improve effectiveness and achieve your interaction goals.
Specific Prime Times
In general, the ideal times to post on social media are Tuesday through Thursday, from 9:00 AM to 2:00 PM. Wednesday mornings are particularly effective across many platforms like Facebook, Instagram, Twitter, and LinkedIn. For TikTok and Pinterest, afternoon posts yield higher engagement. Consideration of your industry, content, and objectives is also necessary when choosing posting times for your business.
Prime Times for Posting on TikTok
- Tuesday: 4:00 PM to 6:00 PM
- Wednesday: 9:00 AM to 11:00 AM, noon, and 2:00 PM to 6:00 PM
- Thursday: 9:00 AM to 11:00 AM and 2:00 PM to 6:00 PM
- Friday: 4:00 PM to 6:00 PM
- Best days to post on TikTok: Wednesday and Thursday
- Days to avoid posting on TikTok: Sunday
As the newest platform on the list, TikTok has rapidly developed and made its mark in a shorter time compared to other platforms. With over 1.5 billion global users and an average of 23 hours spent on the app each month, TikTok presents significant competition.
The best times to post on TikTok include Tuesday and Friday from 4:00 PM to 6:00 PM, as well as Wednesday and Thursday mornings from 9:00 AM to 11:00 AM, and Thursday afternoons from 2:00 PM to 6:00 PM. Afternoons are typically when users seek entertainment, resulting in the highest engagement levels on the platform.
Given the rapid changes in trends on TikTok, understanding these trends and their development will help you create a better content strategy rather than just following trends.
Prime Times for Posting on X (Twitter)
- Monday: 10:00 AM to noon
- Tuesday: 9:00 AM to 3:00 PM
- Wednesday: 9:00 AM to 3:00 PM
- Thursday: 9:00 AM to 3:00 PM
- Friday: 10:00 AM to noon
- Best days to post on X (Twitter): Tuesday to Thursday
- Days to avoid posting on X (Twitter): Sunday
X, a prominent platform for conversations and breaking news, has maintained its crucial role in news and event updates. Due to shifting strategies by some brands and global conflicts, some businesses have scaled back their use of X in their communication strategies.
Nonetheless, engagement times on X have seen a slight increase compared to the previous year, with higher interaction levels in the afternoon during weekdays. The optimal times to post are Monday through Friday, starting from 9:00 AM and extending close to 3:00 PM.
The increase in engagement on X reflects users’ ongoing need for news and entertainment updates. Many brands now use X as part of their customer service strategy, replacing traditional support methods.
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