In the digital age and customers are gradually becoming more cautious in choosing products/services, inbound marketing has become a modern strategic trend for businesses to apply to optimize efficiency business.
So what is the essence of inbound marketing and how can brands easily increase their reach and drive quality traffic, engagement, and successful conversions? StringeeX will reveal it to you in the article below.
1. What is Inbound Marketing?
Inbound marketing is a marketing method designed to attract potential customers by creating valuable content and experiences that are relevant to them. In other words, businesses use a combination of the most popular marketing channels in creative ways to attract people’s attention, make them feel included throughout their experience, and provide them with Useful information in the right place, at the right time. From there, the business creates a sustainable connection of trust and becomes a reliable solution for each customer.
In the past, businesses often abused outbound marketing to spam ads, emails, messages, etc. to consumers, making them tired, frustrated by being bothered and gradually losing sympathy with the brand. Instead of wasting budget, businesses should take advantage of time to focus on researching useful content to help customers interact more. Inbound marketing is a classic example of the saying: “Quality over quantity”.
2. Outstanding advantages of Inbound Marketing
Although it is difficult to see the results of Inbound marketing immediately obvious compared to other marketing options, they will certainly bring more lasting value to the business.
Use marketing budget effectively
Instead of blindly distributing what you have to offer in the “oceans” of target audiences, businesses simply focus on strategically creating exceptional content to bring consumers to your target audience. your products/services.
Another reason why inbound marketing is a much more cost-effective method is because it provides the data you need to research and continually optimize. This allows brands to know more about their potential customers and thus serve them better, thereby experiencing higher ROI over time. Inbound marketing is especially important for businesses that have small budgets and want to make effective use of every dollar they spend on marketing.
Increase brand visibility and awareness
The digital environment has become a stepping stone for brands applying inbound marketing to achieve public recognition. By producing content that matches the buyer’s experience, people will be able to find your business information in their search for useful products/services.
If customers like a business’s articles or advertisements, they can immediately share that content on social media networks, thereby increasing visibility and solidifying the brand as a trustworthy source. trust. This builds the foundation for the most important part of any lead: trust.
Effectively screen potential customer files
Inbound marketing is about portraying the right target customer and generating effective traffic. With a clear approach to goals and complete information, businesses can easily attract customers who are more likely to be interested in the brand’s solutions.
Instead of using a marketing funnel model that moves prospects through the top of the funnel in the “awareness” stage until they are phased out at the bottom, inbound marketing allows customers to participate at any time. any stage of the sales cycle after having done their research on the products and services and becoming active promoters of the business’s brand.
Create opportunities to learn and develop
Inbound marketing allows companies to promote interactions with customers on social networks and listen to their questions and feedback. From there, brands will better understand their target audience and look for ways to improve their products and services.
The core of every inbound strategy seeks to truly understand customers to provide them with even more value. This is best done through close monitoring of consumer behavior and analysis of collected data. The more positively a business influences customers, the more sustainable the relationship will be.
3. Apply Inbound Marketing effectively in each stage
First stage: Attract – Attractive
During the attraction phase of Inbound Marketing, all the moves a business will make are aimed at achieving “ideal traffic”. Therefore, instead of forcing the creation of huge amounts of data, companies need to focus on building potential customer files based on the following tools:
SEO: Before deciding to buy goods or use certain services, users will search for all information on Google and the brand’s job now is to make sure they become the first result to appear.
Content: One of the most important parts of inbound marketing is content creation. Businesses need to make efforts to increase their value with interesting content that solves the problems and needs of potential customers.
Social media: When content is created, businesses need a place to post it to spread it to target audiences and social networks are the best choice. Pinterest, Instagram Facebook, LinkedIn,… brands determine which is the most interesting channel to reach audiences effectively.
To effectively nurture customers from many sources, businesses will need support tools. StringeeX is software that provides multi-channel customer care services such as Facebook Fanpage, Email, Hotline, Zalo OA,… to help businesses increase connection with customers, thereby improving conversion rates across channels.
In addition, StringeeX software also has open APIs, which can quickly integrate with other CRM/ERP software such as AMIS CRM, Hubspot, and Salesforce… for future customer care and data management.
Middle stage: Engage – Connect
The connection stage in Inbound marketing is a stage for businesses to turn potential customers into customers by converting from “consideration” to “decision” in the shopping and service use experience. Inbound marketing encourages brands to provide expertise and insights to help customers overcome barriers and drive solutions for them.
This is the time when businesses take full advantage of promotional programs for first-time customers using the service, consulting seminars, blog articles, etc., along with CTA approaches, landing pages, and more. survey form,…
Final stage: Delight – Satisfaction
If you just stop selling products or services, it is not inbound marketing. Nothing lasts forever and businesses must continue to actively carry out campaigns to ensure customers are completely satisfied with products and services so that they stay loyal to the brand or re-purchase.
Retaining existing customers is much less expensive than trying to find new ones. Some ways such as: asking customers questions after using products and services, maintaining useful content for consumers, improving product and service quality,… will help businesses optimize Get an inbound marketing model.
Conclusion
StringeeX has gone through the important aspects you need to know about inbound marketing. This is a humane business direction that entrepreneurs can apply as a philosophy in the modern era.
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