Google Ads: 6 key points to maximize your campaign success.

1. What is running Google Ads ads?

Google Ads (also known as Google Adwords) is an acronym for the term “Advertisement Keywords”, which is simply understood as keyword advertising, a service that provides search rankings and displays for individuals (or businesses). ) needs to promote brands and products to customers. This is a form of paid advertising from Google, in which shops can pay Google for each customer click (CPC) or for impressions (CPM).

What is running Google Ads? Running Google Ads is keyword advertising, providing search rankings and display density to help shops and businesses that require attracting customers.

See more:  How to run Google Ads ads to increase optimal brand recognition

2. Popular forms of Google Ads advertising

After getting the answer to the question of what Google Ads are shops should not ignore popular forms of advertising to apply in their marketing plans. Specifically:

2.1 Google Search Ads – Search advertising

Google Search Ads is a form of advertising based on customers’ search keywords to provide advertising suggestions related to the results they are interested in. Every time a customer searches for a certain keyword, advertising results containing that keyword will appear in the first order, accompanied by the small word “advertising/QC/Ads” in the left corner of the URL.

Search advertising helps shops reach the right target customers quickly, hitting the right needs for their products. Besides, this form of advertising helps increase website visits (traffic) effectively and makes service setup easy. Note, that keywords are an important element of this form, so the more specific the keywords, the higher the chance of reaching potential customers.

2.2 Google Display Network – Advertising on website display bars

Google Display Network is an advertising service through image banners set up to display on news and entertainment websites belonging to Google partners (such as VnExpress, 24h, Dantri, Vietnamnet,…) and also on YouTube. Currently, there are 3 types of Google Display Network ads: text, images, and videos, in which images are the most effective form of advertising because they are full of information and attractive images.

Advertising in the form of Google Display Network will arouse customers’ curiosity and excitement about the shop’s products and services. Because advertising banners will be displayed based on customers’ preferences and interests. In particular, this form of Google advertising has coverage of millions of large and small websites, helping shops promote their brands better and reach many target customers.

Google Display Network displays in the form of banners in the right corner of the screen or at the top/bottom of the information page. 

2.3 Google Shopping Ads – Online shopping ads

This is a form of advertising suitable for retail shops on e-commerce platforms or with sales websites. Accordingly, when customers search for keywords related to the product, advertising results containing product information and images, selling price, and sales address will be displayed at the top of the search page. These ads give customers general, intuitive information about the product according to their needs, and compare prices from many parties, thereby stimulating them to click on the ad to help the shop increase traffic and customers easily. easily decide to close the order.

However, to perform Google Shopping Ads, the shop needs to provide Google with product data at GMC (Google Merchant Center) and create a campaign in Google Ads. Google will then use your store’s campaign to create ads on search engines and websites where potential customers can see and be interested in the product.

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2.4 Youtube Ads – YouTube advertising videos

To improve the effectiveness of marketing campaigns, shops can consider advertising on YouTube – a video application with a variety of topics and a large number of users. It is known that YouTube ads are a form of advertising in the form of videos about 6 – 15 seconds long, often displayed directly on videos on YouTube. Besides, Google Display Network can also be integrated with YouTube ads in the form of banners.

Currently, there are many types of YouTube ad formats recommended by Google that shops can refer to, including skippable ads, non-skippable ads, video discovery ads, out-stream ads, and Bumper ads. Depending on the advertising budget and psychology of the target customers, the shop can choose the appropriate advertising format.

The highlight of this form helps shops effectively attract customers through attractive and creative video content. At the same time, YouTube ads also help brand images get closer to customers, thereby effectively increasing shopping conversion rates.

Youtube Ads that can be skipped will have a “Skip Ads/skip ads” button in the right corner of the video and in the left corner, there will be an ordering Landing Page. 

2.5 Gmail Ads – Gmail Ads

Gmail is an application owned by Google, just by registering an email account, users can use Google services such as Drive, YouTube, Google Documents, etc. Therefore, Gmail is where the number of users is. Large, frequent visits. To not miss out on potential customers on Gmail, shops can implement Gmail Ads campaigns. Google will send promotional emails to a filtered list of users based on demographics, access history, interests, frequently interested emails, etc. Thereby helping the shop reach target customers, and stimulating them to click. Click the link to the product’s landing page.

Using Gmail Ads is usually for service industry groups and has customer files in the mid-range or high-end segment. For example, the fields of tourism, hotels, airline tickets, insurance, courses, etc.

2.6 Remarketing List – Remarketing

A Remarketing List is a special form of advertising that helps collect information about customers who have been interested in the product or visited the shop’s website, YouTube channel, etc. From there, create a marketing list to help the shop better understand the target customers in terms of their preferences, shopping tastes, and what they are interested in,… to offer more content and promotions. Promote the closing process.

Normally, Remarketing List, shops can combine marketing lists with Google Display Network advertising and Gmail Ads to “follow” old customers, increase awareness, and stimulate them to shop.

3. TOP 4 reasons to run Google Adwords ads

Compared to other forms of advertising such as Facebook Ads, Email marketing, running ads on e-commerce sites, etc. Google Adwords helps marketing campaigns achieve expected results, this is thanks to:

3.1 Reach the Right Target Audience

Google Ads helps shops reach the right target customers by displaying ads at the right time (when they search for keywords), in the right area (search engine pages or websites customers visit every day), and in Diverse marketing forms (video, images, text). Besides, Remarketing List helps product information effectively “follow” customers, making them curious about the brand, and increasing the click-through rate on the product’s landing page.

Google Ads helps shops reach the right target customers, at the right place and time (when they surf the web, watch Youtube,…).

3.2 Fast efficiency, easy management

Thanks to analytical capabilities (based on keywords, geography, interests, gender, etc.), Google Ads helps shops quickly and effectively localize target customers. Next, advertising information about products and services will be quickly displayed in places where customers often visit (when they surf the web, watch YouTube videos,…).

Besides, the shop easily manages its marketing campaign on Google Adwords. For example, the shop can update product information, add or change keywords, change advertising costs, set advertising language, etc.

3.3 Flexibly change budget, optimize costs

Using Google Ads, shops can flexibly change budgets, and limit advertising costs by day/week/month according to business goals. In particular, with the CPC payment method, the shop only needs to pay Google for the clicks of potential customers. Thanks to that, the shop can optimize costs for effective advertising. Besides, Google has an accurate data reporting system that helps shops evaluate the effectiveness of advertising campaigns based on factors such as clicks, views, impressions, CPC costs,…

Implementing a marketing campaign on Google Adwords helps the shop balance its advertising budget effectively, thereby changing the plan when necessary. 

3.4 Diverse forms of advertising

The shop’s marketing campaign will be more attractive and can achieve maximum effectiveness thanks to applying diverse advertising forms of Google Adwords. There are not only advertising forms such as banners, text, and videos on the website, but also other forms such as video (TVC advertising), email, etc. to help reach customers on more multi-platforms (Gmail, Youtube, Website,…). Thereby increasing the rate of reaching target customers, expanding the customer file effectively, and promoting the process of closing orders and purchasing.

4. How are the costs of running Google Ads advertising calculated?

The cost of running Google Ads ads is based on an auction system, where the shop will offer the maximum amount it can pay for each time a customer clicks on the ad. Shops can optionally set one of three bidding prices: CPC, CPM, and CPE, accordingly:

• CPC:  Cost per customer clicks on the ad to visit the website (landing page).
• CPM:  Cost for 1000 ad impressions, depending on the form of advertising the shop chooses.
• CPE:  Cost per customer participating in a specified activity (pre-established) with your advertisement. For example, click on a link and leave customer information.

5. What should you keep in mind when running Google Ads ads?

To run good ads on Google Ads and bring the desired results, shops should not ignore the notes below. In case the shop does not run it itself (outsourced), you should still clearly understand the information, how to read the index… to proactively work with the service side, and avoid wasting advertising money:

• Choose an advertising form that suits your business goals and marketing campaigns. For example, if a shop wants customers to click on them to shop, they can choose Google Shopping Ads or Google Display Networks.
• Test running a few Google Ads campaigns before officially implementing it. This helps the shop better understand how Google Ads operates, understand customers, balance the budget, and integrate many forms of advertising to achieve the best results.
• To save costs and time, shops should group ads and set the same budget settings.
• Evaluate the effectiveness of the Google Ads marketing campaign monthly and quarterly to better understand the good and bad points of the plan, thereby making timely adjustments.
• Focus on attractive titles (Google Search Ads, Gmail Ads), create videos with attractive content – stimulating curiosity (YouTube Ads),… help customers be impressed with the brand, increase traffic, and “hold on” to ads longer.
• Try to improve Google quality score through landing page quality, related keyword density, not violating regulations, etc. This helps posts on the shop’s website to be placed on the top search results and reach the top. effective customers.

6. Frequently asked questions

Below are some frequently asked questions to help shops have more useful information to carry out effective Google Ads marketing campaigns:

6.1 What do you need to run Google Ads ads?

Before running Google Ads shop ads, you should focus on designing a professional landing page (website) with full information. Then, register for a Google Ads advertising account, and conduct “research” on a set of keywords to enter into a campaign on Google. Finally, prepare a Visa/Mastercard/Momo wallet to pay advertising costs. In addition, the shop can choose to register to pay with cards from major banks such as Vietcombank, and Techcombank,…

6.2 Which Google Ads should I start running first?

For shops that have just started implementing Google Ads campaigns, priority should be given to choosing Google Search Ads. After a period of measuring advertising effectiveness, the shop can continue with the old format or choose Google Display Networks (you should learn about how to design attractive images and banners) and Google Shopping Ads.

In particular, if you have a large advertising budget, your shop should try running Google Display Networks ads on a large scale and on many websites to increase brand recognition.

6.3 Why is a Landing Page important in Google Ads?

A landing Page (also known as a landing page) is a page that contains the most complete content about products/services, promotions, and what customers are looking for (product uses, brand information). ,…). Therefore, directing customers to the Landing Page when running ads is very important, because it not only helps them understand more about the product/service and brand but also promotes the effective closing process.

Fast Delivery’s Landing Page has an eye-catching interface, displaying clear service information for customers to easily grasp.

Above is all the information to help you answer questions about what Google Ads are and related issues. In particular, when running effective ads on Google Ads, the purchase conversion rate increases, leading to more orders, so the shop should pay more attention to packaging and delivery. This is one of the factors affecting business efficiency and attracting customers. Ideally, the shop should prioritize choosing to cooperate with a reputable delivery unit with a team of professional shippers.

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