I. General information about Ads
1. Definition of Ads
Ads is an abbreviation of the word Advertising, which translated into Vietnamese means advertising. This is a paid form of propaganda for companies and businesses to quickly introduce information about products, services, and brands to many people. Advertising today is done in many forms, on different media such as television, newspapers, radio, social networks, YouTube, OOH,…
According to Clause 1, Article 2 of the Law on Advertising 2012, “Advertising is the use of means to introduce to the public products, goods, and services for profit purposes; products and services with no profit purpose; Organizations and individuals trading in introduced products, goods and services, except current news; social policy; personal information.”
2. Ads characteristics
If you still feel a bit confused about Ads or advertising, the following characteristics will help you understand better.
– Firstly, Ads are a paid form of promotion, unlike PR where you can ask others to introduce you without having to pay a fee.
– Second, Ads are one of many tools in Marketing, it is not Marketing.
– Third, Ads are a one-way form of advertising, meaning businesses can only give information to customers but cannot receive immediate feedback.
3. Objective of Ads
Businesses or individuals often use Ads with the goal of increasing brand awareness and expanding their target market. To be more specific, we can divide into small goals according to each stage of convincing customers.
The first goal is to inform, which means bringing information about products and services to a large number of customers, helping them know the existence of the brand. The second is to remind customers of the brand when they need products or services. Third is persuasion, frequent appearances with meaningful and unique messages and advertising forms can convince customers to want to buy more products and services.
II. The importance of Ads
1. For businesses
It’s not natural that every business uses advertising in its marketing campaigns. Ads help businesses bring products associated with their brand to the public and customers, helping to increase brand recognition and promote purchasing intention if the Ads are good and attractive enough. Ads also play an important role in increasing a brand’s competitive advantage compared to competitors in the market. The more widely and accurately a business advertises to target customers, the more likely it will be to gain a high position in the minds of customers.
2. For customers
Ads not only bring benefits to businesses and sellers but also help customers a lot when they need to buy products and services. Thanks to ads displayed across platforms, customers can grasp important information about product functions, usage, incentive programs, and promotions to promptly make purchases. Advertising also helps customers learn about many different brands that offer the same product so they can compare and choose the brand that brings them the most benefits.
III. Distinguish between Ads and Marketing
Nowadays, many people confuse advertising and marketing, they implicitly understand that advertising is Marketing. However, Ads and Marketing are two different concepts that you need to distinguish. First, Ads are not Marketing but tools often chosen in Marketing communication campaigns.
Second, Ads focus on customer awareness through media, while Marketing is a comprehensive strategy to bring customer satisfaction in terms of price, convenience, and product quality. product. Based on these two characteristics, you can distinguish Ads from Marketing to use them appropriately while studying or working.
Recruitment news you may be interested in – Marketing jobs:
– Digital Marketing Staff
– Trade Marketing Staff
– Mobile World Marketing Specialist
IV. Popular types of Ads
1. Traditional advertising
Traditional advertising is a form of promotion that does not use the Internet to reach and introduce products and services to people. Traditional advertising has appeared as long ago as 4000 BC, people have found old stone slabs depicting notices in India.
By the 18th century, print advertising had developed throughout European countries. Then, a more attractive form of advertising was invented in the 19th century, which is the billboard. The first recorded advertising sign was for a circus in 1835 in New York.
By 1922, radio ads appeared and in 1941, the first television ads appeared. Below is a summary of traditional advertising types so you can better understand.
– Print advertising: is a form of advertising on publications such as magazines, newspapers, flyers, catalogs, brochures, etc.
– Billboards: for traditional advertising, billboards are forms of displaying static images and information that can be placed in stores, supermarkets or right in front of retail locations.
– Television advertising: to put it more simply, it is advertising on television. This is a very popular form of advertising and has quite high costs. Television advertisements can be broadcast at certain times, interspersed between programs that attract a large audience.
– Radio advertising: is a form of audio advertising on radio stations. When the audience listens to the radio, product and service introductions will appear in the middle or during separate advertising hours.
2. Online display ads (Display Ads)
Display Ads are a method of engaging customers through a website, social media platform or other digital means that motivate customers to take a specific action (e.g. sign up, visit, purchase). Most Display Ads are charged on a cost-per-click (CPC) basis.
3. Digital Advertising
Digital Advertising is a form of advertising on a digital platform, making the most of the internet to bring information to everyone. Digital advertising is associated with the emergence of the World Wide Web in 1990. Pop-ups, email ads, and banners appeared and became popular. Towards the end of the 2000s, things began to change again with the rise of social media and mobile marketing. Nowadays, digital advertising has become an indispensable form of advertising in communication campaigns. Here are some popular forms of digital advertising.
– Social media advertising (Social Media Ads): popular social networking sites such as Facebook, Instagram, TikTok,… all provide targeted advertising services. Possessing a huge amount of user data and diversity in advertising forms, Social Media Ads are a suitable choice for all types of businesses, especially small businesses because advertising costs are quite cheap.
– Paid search advertising: today the demand for searching for information on search engines such as Google, Bing, Yahoo,… is very high. Therefore, search engine owners also provide advertising services to help businesses appear on search results pages in top positions.
– Phone advertising: includes SMS advertising, advertising via phone App,… This form takes advantage of the popularity of smartphones to send messages or notifications to each customer’s phone. This form supports businesses in implementing personalized marketing campaigns.
– Pop-up ads (pop-up windows): are a type of ad that appears unexpectedly right in the center of the screen or in locations that people often see on computer or phone screens. Viewers can automatically turn off or continue to click to watch, the Pops Ups ad will lead to the main sales website.
4. Outdoor advertising (OOH)
OOH outdoor advertising, or fully written as Out Of Home, is a form of outdoor advertising that easily attracts people on the go. OOH advertising signs can be static or moving, placed in prime locations such as intersections, roundabouts, high-rise buildings, etc. Some OOH ads are also posted on buses and taxis.
5. Native Ads
It is a form of paid advertising so that articles about a business’s products and services are displayed in online and electronic newspapers. This form targets those who often read news in online newspapers.
V. Factors for a successful advertising campaign
All advertising has a goal behind it, such as to stand out from competitors or increase sales. However, the best advertising campaigns go beyond the goal of encouraging consumers to feel or buy.
Think of campaigns like Nike’s “Just Do It” or Coke’s “Share a Coke.” These ads don’t explicitly say “buy our product,” but they appeal to consumers’ emotions by giving them an implicit reason to consume their brand.
When advertisers tap into their audience’s emotions, they are promoting more than just a sale. That is creating a relationship between consumers and brands. Today’s consumers have more control over their purchases than ever before, which is why businesses strive to build brand loyalty.
The most successful advertising campaigns bring in new customers while reminding existing customers why they use and appreciate the brand.
VI. What are Facebook Ads?
1. Definition of Facebook Ads
Facebook Ads (Facebook Advertising) is Facebook’s advertising service for individuals and organizations who want to promote their products and services on the Facebook platform. This is a form of paid advertising that can be targeted to display products, promotions, and offers to potential customers.
2. How Facebook Ads work
Facebook ads work by targeting audiences by location, demographics, and interests. The audience will be selected by you through the operations when setting up the ad. After creating your ad, you can set your budget and bid per click (CPC) or per thousand impressions. For Facebook advertising, the most important thing is the target, you must target the ad accurately, with your target customer group.
3. Who should use Facebook Ads
– Low-Friction Conversions: is a form of advertising used to ask customers to perform low interactions, such as requesting email registration, website access, and Facebook fanpage access. ,… without directly promoting purchases. This form will make customers feel less uncomfortable and more likely to agree to click on the ad.
– Business model: includes both large and small businesses that want to build a professional, long-term sales page on Facebook. Facebook advertising will help them easily find new customers and continue to bring information to current customers effectively.
4. How to determine Facebook Ads goals
There are 3 main factors for you to determine your Facebook advertising target: location, age, gender, and interests. However, there is no specific formula to help you choose the exact characteristics of these three factors. To determine most accurately, you need to clearly understand who your customers are, what they think, and how they behave online.
– Location: choose the area your ad can reach. Depending on the location of your store or business, you can set up a suitable location. For example, if your store is in District 3, you should set up advertising in District 3 and nearby districts such as District 1 and District 10.
– Age and gender: depending on the product or service, you choose the appropriate gender factor for your Facebook advertising campaign. For example, if you sell cosmetics, you should set up ads for women, but if you provide men’s hair salon services, then target men.
– Interest: setting interests depends on your target audience. You need to research carefully to understand customer behavior, thoughts, and concerns to set up this section. Facebook Ads interests allow you to choose from health, relationships, finance, entertainment, sports, etc.
5. Notes when running Facebook Ads
When running Facebook Ads, you need to pay attention to the content, do not use sensitive words, banned words, racist content, content mentioning famous brands to advertise products. fake, imitation.
Besides, you should also be careful not to use copyrighted images, sensitive images, violent images, etc. While running Facebook ads, violating advertising policies, you are not allowed to run multiple ads on one IP address. , not paying advertising fees on time, frequently turning on and off advertising campaigns, etc.
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