Need a fanpage to run Facebook ads
Understanding the 3 popular types of Facebook ads:
– Basic Ads
Basic Facebook ads typically appear in the upper right corner of the desktop interface or under the “Add” section on the mobile interface. This type of ad has a small frame, including a headline (up to 25 characters), a description line (90 characters), and a cover image (100×72 pixels).
Businesses often choose basic ads to showcase product images to attract clicks to their Landing Page. Therefore, the images selected for advertising are usually very eye-catching and appealing.
Illustration of Basic Ads
– Sponsored Ads
Sponsored ads can appear in a small corner like basic ads but can also appear as a post in the Facebook news feed. This type of ad is similar to a fanpage post but is shown to more accounts by Facebook. To differentiate, the post will have the label “Sponsored”.
Sponsored Ad Image
– Suggested Ads
As the name suggests, these ads are recommendations from Facebook and only appear in the viewer’s news feed. Typically, when you like a fanpage or watch a video on Facebook Watch, Facebook will suggest similar channels for you to follow. Suggested Facebook ads work on the same principle, but you pay Facebook to recommend your page to more people.
Suggested Ad Illustration
Further Reading:
- Share tips on how to run effective Facebook ads for you.
Detailed guide to running Facebook ads through 6 steps:
– Creating an Ad Campaign
To start running Facebook ads, go to the post you want to advertise > Click the “Promote Post” button.
Alternatively, you can go to FACEBOOK for Business > Create Ad.
Click the ‘Promote Post’ button on the post you want to advertise
– Choose a Marketing Objective
In the Ads Manager, select your marketing objective, such as increasing messages, page likes, or leads. Choose the option that aligns with your ad campaign goals.
Select the appropriate advertising objective
– Set Up Your Account
Next, scroll down and click on ‘Ad Account Setup.’
Here, you’ll set up three items: Account Country, Currency, and Time Zone > Click ‘Continue‘ to move on to the next step.
Set up your ad account and fill in the details
– Define Your Target Audience
In the ‘Audience’ section, target your Facebook ad audience. To run Facebook ads, define your target audience based on criteria such as location, age, size, etc.
Define the appropriate target audience for your ads
– Choose Ad Placement
You can choose between 2 ad placement options:
+ Automatic Placement: Facebook automatically places your ads where they are most likely to reach your target audience.
+ Edit Placement: You manually adjust the ad placement, which can involve disabling certain placements you deem less effective to reduce ad costs.
Select desired Facebook ad placements
– Set Your Ad Budget
There are 2 budget options you can choose from:
+ Daily Budget: Set the amount you want to spend on ads each day. Facebook will distribute this budget, which may vary from day to day but will adhere to your set budget.
You can run Facebook ads with an unlimited daily budget or set a specific time period under the ‘Schedule’ section.
+ Lifetime Budget: Set a total budget for an ad campaign, and you can customize the campaign’s duration and start/end dates.
Run Facebook ads with a daily budget
Further Reading:
- Guide to running effective free Facebook ads in 2021
– Preview Your Ad
After completing the above steps, choose the fanpage and post you want to advertise on Facebook (if you’ve already done this from the start, you don’t need to select again).
Finally, click ‘Preview Ad’ to review your ad’s appearance on both desktop and mobile devices. Then proceed to payment.
Review the Ad Interface on Facebook
Guide to Enabling/Disabling or Deleting Facebook Ads
– How to Enable/Disable Facebook Ads
To enable or disable Facebook ads, go to the Ads Manager on the Facebook desktop interface.
Go to Ads Manager
Here, click the slider next to the campaign name to enable or disable it.
Click the slider to enable or disable the campaign
– How to Delete Facebook Ads
To delete Facebook ads, go to the Ads Manager on the Facebook desktop interface.
Go to Ads Manager on Facebook
Here, check the box next to the ad you want to delete > More > Delete.
Delete Facebook Ad
Tips for Running Effective Facebook Ads
To run effective Facebook ads, meaning your budget is reasonable and achieves the campaign’s goals, you should pay attention to the following points:
– Create a clear and detailed ad campaign.
– Accurately identify the target audience for the ad.
– Choose the right post that aligns with the campaign’s focus.
– Create engaging ad content with attractive, high-quality images.
Create engaging content for Facebook ads
– Break down the budget daily to improve ad effectiveness.
– Regularly monitor and measure ad performance and adjust as needed.
– If the budget is limited, run ads during the “golden hours” and place ads in the most promising positions.
Further Reading:
- Share tips on running effective Facebook ads for you
Answering Some Frequently Asked Questions
– What are the golden hours for running Facebook ads?
Answer: The golden hours for ads depend on the browsing behavior of your target audience. However, the general time frame recommended by experts for effective Facebook ads is from 8:30 AM to 7:00 PM.
Golden Hours for Running Facebook Ads
– Can I Run Ads by Myself?
Answer: You can absolutely run ads by yourself, but to avoid wasting money, you need to thoroughly understand and master all the techniques and strategies related to Facebook Ads. You can self-learn and enhance your knowledge by searching for online resources, joining social media communities, taking online courses, or attending reputable Facebook Ads training centers.
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