Partnering with Unilever for a Greener Future

UNILEVER - GREEN LIVING DAY

Partnering with Unilever for a Greener Future

Unilever’s annual Green Living Day is a major environmental event held in conjunction with the city’s environmental action month and World Environment Day (June 5th). Aiming to raise awareness and promote environmental protection messages, the event has become a highlight in the city’s environmental communication efforts. Wenovate is proud to have partnered with Unilever to organize this successful event, attracting nearly ten thousand participants.

Brief

Objective: Increase brand awareness

Platform: Google, Facebook

Location: Van Lang Park

Scope of Work: 

  • Concept development
  • Event management
  • Social media communication plan

Target Audience

Gender: All genders

Age: 18-35

Location: Van Lang Park

Interested: environmental protection

Result

  • Collected over 7,200 plastic bottles, exchanged for 493 products
  • Over 9,800 participants

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