Capturing Hearts with Brand Touchpoints at SC VivoCity

SC VivoCity Shopping Center

Capturing Hearts with Brand Touchpoints at SC VivoCity

Located along Nguyen Van Linh Boulevard in District 7, SC VivoCity is a premier shopping mall catering to the diverse needs of customers, from fashion and dining to education and entertainment. As an ideal destination for all segments, especially families and both Vietnamese and expats in Ho Chi Minh City, SC VivoCity has positioned itself as a must-visit spot.

Through a strategic brand touchpoint approach, Wenovate has helped SC VivoCity create lasting impressions on customers. With year-round campaigns, from Lunar New Year to Christmas, we have produced a wide range of creative and engaging content, coupled with interactive social media activities, to strengthen the bond between the brand and its customers. As a result, SC VivoCity has not only achieved impressive growth in customer numbers but has also solidified its position as a leading shopping and entertainment destination in Ho Chi Minh City.

Brief

Objective: Increase brand awareness

Platform: Facebook, TikTok, PR

Scope of Work:

Creating fanpage posts
Designing key visuals and banners
Shooting TikTok videos
PR

Target Audience

Location: Ho Chi Minh City

Gender: All

Age: 25-50

Result

Reach increased by 40.6%
Engagement reached 99.8K, an increase of 121.6%
Facebook followers increased by 58.6%
TikTok followers increased by 1,089 and video views reached 7,116,109

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