Building a TikTok Channel for Morinaga Milk’s “Fat-Free Yogurt”

Morinaga Fat-Free Yogurt

Building a TikTok Channel for Morinaga Milk’s “Fat-Free Yogurt”

Morinaga Nutritional Foods Vietnam Co., Ltd., a member of Japan’s Morinaga Milk Group with over 100 years of history and prestige, chose Wenovate as its trusted partner to “lay the foundation” for its TikTok channel. The goal was to bring Morinaga’s fat-free yogurt closer to young consumers.

With a creative content strategy and high-quality videos, Wenovate worked alongside Morinaga from image building, script ideation, video production to advertising campaigns. We created meaningful content that resonated with TikTok users, effectively conveying the message and increasing brand awareness for Morinaga Fat-Free Yogurt.

Brief

Objective: Increase brand awareness and followers on social media

Platform: TikTok

Scope of Work: 

  • Content creation
  • Setup and shooting
  • Video editing
  • Ad boosting

Target Audience

Age: 25-40

Location: Hanoi, Ho Chi Minh City (80%) and suburbs

Interests: dairy products, milk, yogurt, healthy lifestyle, Japanese products

Result

  • 52 TikTok videos
  • 56.3K followers achieved, equivalent to 112.6% KPI
  • 112.6K likes
  • 411,524 6-second views, equivalent to 105.30% KPI

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