American Standard – A Successful Strategy Driving Sales

American Standard

American Standard – A Successful Strategy Driving Sales

As a member of the LIXIL Water Technology Group – a world-leading provider of sanitary equipment with a presence in 150 countries, American Standard has solidified its leading position in the industry. With over 50 manufacturing facilities and R&D centers globally, the brand is at the forefront of providing modern and high-quality sanitary solutions. Wenovate is proud to be a trusted partner of American Standard in Vietnam. We have been working closely with the brand on annual marketing campaigns and have achieved impressive results. These results affirm Wenovate’s capabilities and professionalism in building and implementing effective marketing campaigns. We have made significant contributions to increasing brand awareness and driving sales for American Standard in the Vietnamese market.

Brief

Objective: Increase brand awareness and drive sales

Channels: Facebook – Google

Scope of Work:

  • Content creation for fanpage
  • Google ads (SEM, GDN)
  • Ads Network
  • Facebook ads (CTW, Reach, Engagement)

Target Audience

Age: 25+

Gender: Male, Female

Interests: Parenting, Architecture, Design, Interior design,…

Result

Facebook:

  • Click to web: 13,942 ~ 111.54%
  • Engagement: 28,774 ~ 143.87%
  • Reach: 4,056,521 ~ 101.41%

Google:

  • GDN: 189,036 ~ 109.06%
  • SEM: 6,805 ~ 104.69%

ADX: 7,200 ~ 100.00%

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