Activation Campaign for the Century-Old Kirin Corporation

KIRIN ICE + TEA SAMPLING 2024

Activation Campaign for the Century-Old Kirin Corporation

Kirin – A renowned Japanese beverage company established in Tokyo in 1907, has evolved into a global leader over the past century. With a strong foundation in fermentation and biotechnology, Kirin has diversified into pharmaceuticals, leveraging its technological expertise to meet the growing demand for health and wellness products. Our team is proud to have contributed to Kirin’s recent activation campaign.

Brief

Objective: Build brand awareness and attract new customers

Platform: Public spaces, apartments, office buildings, universities

Scope of Work: 

  • Concept development
  • Event execution
  • Social media communication

Target Audience

Age: 18-29 (focus on Gen Z)

Income: Level B-C

Location: Hanoi and Ho Chi Minh City

Result

  • 140% of KPIs
  • KPI: 100,000 bottles
  • Actual: 140,256 bottles

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