A Comprehensive Marketing Strategy for Fineline’s Successful Launch in Vietnam

Fineline Vietnam

A Comprehensive Marketing Strategy for Fineline’s Successful Launch in Vietnam

Fineline, a renowned laundry detergent brand from Thailand under the Neo Factory Group, has made its successful debut in the Vietnamese market with the support of Wenovate. Wenovate crafted a comprehensive marketing strategy, encompassing market research, brand building, and the implementation of advertising and e-commerce sales promotion activities. Leveraging our team of market experts, Wenovate delivered innovative marketing solutions, maximizing digital marketing channels and e-commerce platforms to achieve outstanding results beyond expectations.

Brief

Objective: Increase brand awareness

Platform: Facebook and YouTube

Scope of Work: 

  • Concept development
  • Fanpage post production
  • KOL booking
  • Facebook and YouTube media planning
  • CPAS ads

Target Audience

Gender and Age: Women aged 18-64

Interested:

  • Tide, laundry, cleanliness, Downy, household goods, detergents, washing powder, laundry, washing machines, fabric softener or hygiene
  • Clothing, beauty, cosmetics, skincare, facial care, skin, K-Dramas, Korean TV shows, K-pop, Korean pop idols, coffee, grocery stores, shopping malls, AEON VIETNAM, Big C or FamilyMart

Result

  • Reach is 9.3M people, exceeding KPI by 135%
  • Generated 161.1K Engagement, gain 100.9% of KPI
  • Achieved 366,832 views on YouTube, over KPI is 300,000
  • CPAS campaign achieved a ROAS of 13.67%

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