9 IMPORTANT NOTES FOR SUCCESSFUL WEBSITE SEO

    

Welcome,

If you already have a solid grasp of the basic concepts of SEO and the importance of SEO, you can skip this article to refer to SEO methods here.

If you are a beginner, this article will provide you with basic knowledge about SEO. After reading this article, you will understand:

• Definition of SEO?
• The importance of SEO
• How SEO works
• 9 important notes for beginners learning SEO

Right now, start learning the first information about SEO. If you have any questions, please leave a comment so I can help you answer them.

What is SEO?

SEO is the acronym for  Search Engine Optimization, which is a process of improving a website’s ranking on search engines to help users find the website more easily on the search results table. search results.

SEO display position on Google search rankings

In the search results table, SEO is below the positions of Adwords ads (currently Adwords results will have the word “Advertisement” appearing on the ad form). SEO results are obtained after a process of optimization efforts and achieving popular rankings often referred to as TOP 1 to TOP 10 (position 1 to position 10 on a page).

How important is SEO in marketing?

Nowadays, the internet has become a place to store all necessary information of users. The Internet is growing strongly and causing user behavior to change, from traditional direct purchasing behaviors, consumers now buy more on the Internet.

SEO helps increase the number of potential customers

During the process of purchasing or searching for information related to products/services, consumers will certainly perform search queries on search engines. At this time, if your website does not appear on the SERP, you have lost a large number of potential customers.

SEO helps increase brand awareness

In traditional business, you need to have a store in a nice location with a lot of passersby so you will have more potential customers. In online business with search engines, everyday users have thousands of search queries expressing interest in the industry, products, and services you are providing. If you don’t appear on search rankings, it’s similar to not having a good position in traditional business.

Your appearance on search rankings helps many users see you whenever they need it. From there, it will create brand experiences in the minds of users. If you optimize this well, you will definitely have the opportunity to become a beloved brand on the internet.

SEO supports optimizing the costs of reaching customers

Compared to other methods of reaching customers, SEO helps you save costs. Implementing SEO successfully will help you get thousands of visits every day.

Assuming you have 1,000 visitors per day, you can sell 50 products per day. With Adwords advertising, you will lose money for each visit. With other types of display advertising, you will also lose convenience for each visit. that visit, but with SEO you don’t have to pay any additional advertising costs. Isn’t it amazing?

SEO helps you understand customers better

The most important job in the optimization process is to provide truly useful information to target customers. To be able to do this well, you need to research in great detail the behavior and desires of your target customers so that you can create high-quality content that satisfies customers. This research process definitely helps you understand your customers better.

How does SEO work?

Doing SEO means optimizing your website for the search engine you want to rank for, such as Google, Yahoo, Bing Yandex, or Baidu, Yahoo…

Each search engine has different algorithms to help determine the best search results for users.

Additionally, you can learn more about how Google search works at Google’s blog here

Video explains how Google search works

Refer to the 2021 SEO process article that I shared on VietMoz Academy to understand the steps to implement SEO for beginners.

Things to note when doing website SEO

For most people, when it comes to doing SEO, everyone thinks that they are optimizing for Google. That’s why VietMoz will focus on optimizing your website for Google in this article.

1. Optimize Google’s data collection ability

The most important step is to optimize the website so that Googlebot can crawl data as easily as possible.

Think of it like this: Suppose you come to take a class at VietMoz Academy, but the building security guard won’t let you in, so you certainly won’t be able to gain knowledge. Similarly, if your website prevents Google’s data collection process, Google certainly cannot rank your website, right?

Maybe still a bit confusing, right? I will list some technical criteria so you can understand them more simply. To optimize the data collection process, you need to pay attention to the following information:

• Sever, the server where hosting is located
• File Robots.txt
• HTTP status code
• Robot meta tags
• HTML code of web content

If you cannot optimize yourself, ask for help from programming experts or contact directly the person who created your website. Just a few small steps but will help your website become more Googlebot friendly.

2. Keyword research

Keyword research is the most important job of an SEO campaign. The keyword research process affects the investment budget of the entire project as well as strongly impacts the SEO strategy.

The most important job of the keyword research process is to find the set of keywords that need to be optimized and support the content strategy-building process. If done incorrectly, it will consume a lot of business resources without bringing any truly valuable results.

At present when researching keywords, you need to pay attention to information related to:

• Search intent
• Latent semantic indexing (LSI keywords)
• Long tail keyword

Researching and choosing SEO keywords is not easy, I advise you to take time and seriously to search and build a set of keywords. You may also need help from professionals to complete this process.

3. Optimize website structure

Simply put, optimizing website structure is how you organize your website content. A website often includes content on many topics presented on posts and pages.

Site structure refers to how this content is grouped, linked, and presented for readers. If you structure your site well, users will find it easier and Google will be able to index your URLs better.

At VietMoz, I often classify the following types related to web structure (not including the home page):

• Article Category
• Product Catalog
• Independent article (Page)
• News articles (Post)
• Product articles (Detail or Product)
• Tags

Example of website structure

4. Build SEO standard content

One of the most difficult tasks in the SEO process is writing articles. It is not easy to build a valuable website because you need a lot of effort to create quality articles.

One of the techniques that can assist you in the process of writing standard SEO articles is  SEO writing. In addition, you can refer to other topics related to content creation at VietMoz’s content blog.

In addition, you can refer to my video tutorial on writing standard SEO articles on Youtube

5. Onpage optimization

On-page SEO is a very important part of the website SEO process. On-page SEO optimization can be simply understood as everything you optimize on the page, which is called on-page optimization.

Your website’s ranking is partly determined by on-page optimization factors. On-page SEO factors include technical factors (for example, website code quality and site speed) and content-related aspects, like the quality of content on your website.

On-page optimization is also something I do monthly, previously I did it weekly when I first started SEO.

6. Off-page optimization

All optimization outside of your website is called Offpage SEO. These tasks may include link building or social network optimization and building brand reputation ( brand reputation or mention ).

Off-page SEO is also one of the time-consuming techniques, because of the process of searching and building systems to create promotional signals for your website. This job is quite sensitive because if you do not follow Google’s regulations, your website will likely be penalized for a link scheme that violates Google’s webmaster guidelines. However, SEO people still spend most of their time implementing Offpage SEO strategies to improve the EAT of the website.

Currently in Vietnam, because forums and blogs are fewer and fewer, the Offpage SEO optimization process is also becoming more difficult for newcomers. As for experienced people, they may already own their own systems, so they are better able to develop and maintain rankings than new people.

In case you do not have enough resources for off-page SEO with backlinks, you should focus on optimizing social networks. The power of social networks, if fully exploited, will help your website rank more easily.

7. Analyze and measure SEO effectiveness

After a period of optimization, your website will receive more signals (on-page and off-page signals). Now you need to use tools to analyze and measure the effectiveness of the recent SEO process.

Many SEO tools can help you do this, but I recommend the two most important tools:  Google Analytics and  Search Console.

Google Analytics will help you understand user behavior when visiting your website. In addition, Google Analytics helps you clearly understand important data information such as:

• Number of visitors
• Demographics of the visitor audience
• Time on-site for each post (Time on-site)
• Number of pages per session (Page View)
• and many other indicators

Search Console is the favorite tool of SEO people, previously Search Console was called Google Webmaster Tools. This tool helps you analyze website performance, helping website owners detect and fix website errors such as duplicate title tags and duplicate descriptions. In addition, Search Console also helps you know which link sources are pointing to your website and many other great things.

I will share with you about this Analytics tool in another in-depth article, please follow vietmoz.edu.vn or follow my Facebook Nam Le.

8. Optimize mobile devices

According to statistics on internet use in Vietnam, more than 61 million people use smartphones to access the internet. This number is truly huge and if you are the owner of a website, you certainly cannot help but spend time optimizing your website to be more friendly to mobile devices.

In addition, with Google currently prioritizing indexing on mobile devices, the process of optimizing websites to be more mobile-friendly has become one of the very important criteria.

There are many ways to optimize your website to be more mobile-friendly:

• Use the same link but create a website interface on a separate computer and a separate phone.
• Use 2 different paths for desktop and mobile interfaces.
• Use the same path and interface on the computer that is scalable when accessing other mobile devices ( Responsive )

Usually, Responsive technology is chosen by most webmasters to optimize websites to be more mobile-friendly because of the flexibility of this technology as well as the technology being truly compatible with almost all mobile devices. dynamic.

In addition, you can also pay attention to AMP (Accelerated Mobile Pages) technology that allows for optimizing the overall performance of the website. AMP is also a technology that Google recommends webmasters apply to their websites.

Simply put, if your website uses AMP technology if users use mobile phones to search and see your website. Then your page’s loading speed will be extremely fast, creating an extremely great experience for customers when accessing your website.

9. Optimize user experience

October 26, 2015, Google uses RankBrain to arrange search rankings. SEO methods have had certain changes, and especially since then, optimizing user experience signals has become an important ranking signal. The importance of the process of bringing the website to the TOP.

RankBrain becomes part of the ranking algorithm, RankBrain uses machine learning technology to identify results that match the user’s search query.

To optimize user experience, VietMoz Academy recommends that you pay attention to:

• Dwell time  (user dwell time on the page during each session)
• User search intent ( Search intent )
• CTR  (click-through rate)
• Bounce rate ( Bounce rate )

Popular types of SEO

In popular search engines in the world, in addition to article SEO, you may be interested in new types of SEO optimization that have developed strongly recently:

• Map SEO (Local Search Optimization)
• Image SEO (Image optimization)
• Video SEO (Video Optimization)
• Voice search (Optimize voice search)

In Vietnam, in addition to the above notes on SEO optimization… the Vietnamese market also has a number of terms to talk about other SEO models such as overall SEO, keyword SEO, APP SEO.

What is overall SEO?

This is the concept of optimizing site-wide SEO for the purpose of increasing the identity of the entire website. Focus on the goal of pushing the TOP of most keywords related to the product or service that a business is providing as well as focusing on SEO keywords that the business’s potential customers are interested in.

What is keyword SEO?

Keyword SEO is a concept in Vietnam used to talk about companies only focusing on SEO for main keywords (usually popular sales keywords). SEO contracts of this type usually have a moderate number of keywords and focus on short keywords. The opposite of the overall SEO model is to focus on SEO for long-tail keywords.

What is an SEO APP?

SEO APP is an SEO model that brings applications to the TOP of Google so that users can find and install them right on search results. In addition, SEO APP is also known for its SEO optimization model on platforms such as  Appstore and  CHplay.

Who needs SEO?

Anyone who wants to reach customers through search engines needs SEO. No matter who you are, you just have a website that shares useful articles, or you have a website with lots of impressive images and videos, or you own a business location and you want many people too If you know yourself better through search engines, SEO is something you need to do right away.

The people who use SEO most often are:

• Business owners want to grow their business through search engines.
• Department managers and sales staff are looking to increase sales
• People who directly manage websites are trying to promote their websites to more people day and night

SEO support tools

Many software tools support the SEO process. In this article, I want to introduce to you some popular tools. From here you can develop and learn more other supporting software.

Free SEO support tool

• Quake SEO application and web developer
• Google Search Console and Analytics

Tool to support keyword research and selection

As you know, keyword research is extremely important, you should try to use keyword research tools to support the process of building a set of SEO keywords for your website. Some keyword research tools I often use are:

• Google keyword planner
• Ahrefs
• Keywordtool.io

Website analysis tool (Audit website)

Website analysis helps you determine the strengths and weaknesses of your competitor’s websites as well as your own. From there, it helps you build an action plan when doing SEO. I often use the following tools to analyze websites:

• Screaming Frog
• Website Auditor
• Ahrefs

Backlink analysis tool

I have shared the best backlink analysis tools that I often use, recently I mainly use the following tools:

• Ahrefs
• Open site explorer

Keyword ranking checker tool

This is the tool I invested in first in my SEO career because I find this tool extremely necessary. This tool helps me reduce the time I have to check keyword rankings, in addition, some tools can alert me when keyword rankings change.

• Rank Tracker (in the SEO Powersuite toolkit)
• Serprobot

Online SEO support platform

This category requires a fixed monthly budget, suitable for SEO companies with good resources or for SEO PROs.

• SEMrush
• MozPro

There are many SEO support tools, if possible, experience all the tools to be able to choose companions on your journey of learning and doing SEO.

Is SEO considered a profession?

The SEO industry has been developing strongly in Vietnam since 2009, but it was not until 2014 that SEO was considered a profession. In 2014, Vnexpress newspaper interviewed me and some other experts in Vietnam and officially reported: “The SEO profession is respected because online business is flourishing.”

Since then, SEO has been recognized as a profession in Vietnam. Currently, if you search for the keyword  SEO recruitment on Google, you will see up to  12 million related results returned. With such information, it is enough to see that businesses are interested in and need very strong SEO human resources.

Grasping the trend, in 2013, I built VietMoz Academy and after nearly 8 years VietMoz has become a prestigious training center in Vietnam. Every month VietMoz still provides SEO courses. If you are interested in VietMoz’s SEO training programs, please call me at 0983803333 and I will answer your questions.

Who is an SEO expert?

An SEO expert is someone hired to do search engine optimization for your website. Some of them can work at large online marketing companies while other SEO experts want to work independently.

Before you hire an SEO expert, you need to have basic knowledge of how search engines work, as well as related specialized terminology to be able to interact and make the best requests. for SEO experts.

Anyone can give you advice on optimizing your website, but for that website to have both attractive content and appear at the top of search results pages, you should connect with experts. Join SEO to receive the necessary support.

Summary

Through this, you and I have learned the basic concepts of SEO together. We hope this article will contribute to helping you with important keys in attracting users to your website.

But if you feel this is a difficult, complicated, challenging task, please leave a comment or contact me. It’s a pleasure to accompany you on your journey to learn about SEO.

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