1. Focus on goals
What is the most important point to improve the quality of content marketing? That is the content that must effectively serve your goals. You need to create a communication plan that follows the business strategy where everything is focused and oriented towards the long-term development goals of the business. Must always respect a basic principle that the business development strategy must guide communication activities, thereby not being allowed to indulge in pursuing market developments or competitors’ actions to create programs. Unplanned advertising or events are patchy and ineffective.
2. Use quality ideas
Content marketing success or failure depends greatly on the quality of the ideas expressed in newspapers or communication tools. Therefore, you need to have collaborators who can understand what content marketing is, connect all the things included in the content together most coherently and attractively, and easily create hot, popular topics. most mentioned on social networking sites.
3. Have a specific action plan
Make a marketing plan and seriously implement it. It is necessary to closely monitor the progress of all marketing channels, from publishing news in print newspapers, blog posts, and placement on social media sites to special reporting programs, promotional videos, and conferences. Webinar…
4. Appreciate the way information is distributed
The way information is distributed is very important because placing content marketing in front of the right audience is the key to success. Without readers, no matter what content marketing is, no matter how excellently written, it will become worthless. Therefore, while distributing content on social media channels such as Facebook or Twitter, you need to ensure good coordination with the person in charge of the content and have appropriate links to the website for each customer group. potential.
5. Diversify content delivery means
Maintaining a main presence on Facebook is an ideal choice, but don’t forget to combine it with Google+, Twitter, LinkedIn, print, webinars, FAQs, e-newsletters, promotional video clips, images, and forums. online forums, advertising by text messages on mobile phones, or electronic news sites.
6. Ensure 70% of information content is long-term
Content marketing needs to be long-term, specifically following the ratio of 70% of content being stable, and only 30% being topical. Stable content can withstand the test of time and remind you to stay focused on your business goals.
7. Pay attention to design
The format and image design of websites, blogs, electronic newsletters, FAQ lists… need to be sharp and attractive to everyone. If you look down on design or look down on professionalism, don’t expect the majority of the public to value what you’re presenting to them.
8. Performance and innovation indicator analysis
Based on the main performance indicators (number of viewers, number of people sharing information, information response rate, conversion rate of viewers into customers, and other forms of content tracking), You need to spend time analyzing and adjusting your content marketing. Adjusting to create new content that is better than before is a very rewarding job. Tracking and perfecting results along the way is part of that great job.
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