In an era where digital technology plays a crucial role in driving and growing business numbers, Facebook has emerged as a powerful and effective marketing tool, especially for small and medium-sized enterprises (SMEs) in Vietnam.
Simply put, Facebook is a social network channel that connects users worldwide, giving it a significant advantage in terms of data and user behavior on its own platform. Businesses can leverage this to enhance and develop their own operations.
In marketing, the core and crucial factor is reaching the right target audience, and Facebook can help businesses address this issue. According to the latest report from We Are Social 2019, Facebook is the second most visited website in Vietnam after Google, and the Facebook Messenger platform ranks third in terms of active users. The total monthly reach from ads exceeds 61 million people, and Vietnamese users spend an average of 4 hours and 30 minutes daily on social networks. These figures indicate that your potential customers are active daily on this platform, which is why businesses cannot afford to overlook Facebook marketing.
A Facebook Fanpage can represent the face of a business on social media, helping to reach target customers and interact with loyal customers. Its benefits can be comparable to a website, and combining both platforms can help businesses grow both in terms of sales and brand recognition.
In this article, HTH Digital Marketing will review the benefits of Facebook Marketing for your business operations.
1. Low-Cost Marketing Strategy
Traditional marketing activities with large budgets can help businesses reach more customers, but for small and medium-sized enterprises (SMEs) with limited budgets, this can be a major issue. However, with Facebook Marketing, small businesses can fully control their expenditure, allocate budgets for specific campaigns, and achieve optimal results. While it may not be entirely accurate to say Facebook marketing is cheaper than other tools or channels, it means the cost to start an ad campaign is lower, and you can easily manage and balance the investment cost against the revenue. This allows businesses to plan and strategize their marketing efforts to optimize effectiveness and achieve higher profits with minimal costs.
2. Providing Information About Your Business to Customers
Facebook Page features allow potential customers to learn who you are, what products or services you offer, and whether they meet their needs. By publishing and regularly posting high-quality content, well-invested images, and videos, you can make a strong impression on customers. Including detailed information about your website, phone number, location, store, and products can facilitate user interaction and enhance the credibility of your business. However, be aware that social media is a double-edged sword; messages spread quickly, so content should be carefully vetted to ensure it is appropriate for potential customers and relevant to your business’s products and services.
3. Effective Communication Tool with Customers
User messaging behavior has changed significantly recently, with traditional SMS messaging declining considerably. In Vietnam, the development of the internet, 3G, 4G, and Wi-Fi has led to most conversations being conducted via applications such as Skype, Zalo, Line, Google Chat, Viber, and of course, Facebook Messenger. This tool is used daily for communication with friends, groups, family, and even for purchasing goods and services.
Through Facebook Messenger, businesses can directly provide timely information, offer product or service advice, and support customers with their inquiries as quickly as possible. Messenger can also serve as a channel for sales teams to close deals effectively. Given the large volume of information customers receive daily, they may overlook messages if they do not receive immediate support. This presents both a challenge and an opportunity for businesses to leverage Facebook Messenger to acquire more customers.
In addition, the advent of chatbots—tools built on the Facebook Messenger platform—allows businesses to automate sales processes directly on this messaging platform. Chatbots can replace customer service representatives by answering customer inquiries, closing sales, managing customer support, and running promotional programs. This helps businesses maintain good relationships with existing customers and acquire as many potential customers as possible.
4. Targeting Advertising Audiences
As mentioned earlier, Facebook can analyze data from millions of users on its platform, allowing businesses to use paid advertising to reach their target audience more effectively based on criteria such as interests, behavior, demographics (age, gender), and location. This results in high effectiveness for both brand image and sales from advertising campaigns. Additionally, combining various campaign objectives, such as engagement, messaging, conversions, and leads, helps you reach different customer segments who are genuinely interested in your business’s products or services.
5. Important Link in the Customer Journey
The customer journey from brand awareness to making a purchase is highly complex. A customer might interact with a business across multiple channels at different times before making a purchase decision, and Facebook is no exception. The challenge for businesses is to speed up this conversion process to save on marketing costs and optimize advertising budgets more effectively. Facebook can assist with this by providing a better brand experience, enabling direct sales to potential customers, and generating high profit for businesses. It’s also important to remember that Facebook Marketing is one of the powerful tools in Digital Marketing.
In summary, we have explored the benefits of Facebook Marketing for businesses in driving growth in sales and profit, and enhancing brand value if properly invested in and optimized.
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