10+ MUST-HAVE SKILLS FOR A SUCCESSFUL MARKETING CAREER

Marketing is one of the important fields in business, helping businesses attract customers and improve business efficiency. Therefore, marketing is currently considered one of the professions that attracts many people. Therefore, to be successful in this field, you need to have certain skills. In the following article, we will share with you 10+ necessary skills for the marketing industry you need to know.

6 skills Marketers need when doing Marketing

The economic crisis has caused the job market to become more competitive than ever. This directly impacts bachelor’s degrees in Marketing, one of the majors with the largest number of students in the country. If you don’t want to be left behind, every Marketing student needs to have the following skills:

Creative thinking

One of the first and most important factors in Marketing is creativity. Creative thinking is a key advantage that helps businesses create breakthrough marketing strategies, highlight brands, attract customers, and increase efficiency. That’s how marketers discover new opportunities, stay ahead of trends with unique thinking, and exploit untapped marketing potential. Thanks to that, they can become pioneering marketers and shape the market.

Research skills

Research skills are one of the necessary skills for the marketing industry. This skill will help you know how to fully exploit market, customer, and competitor information, thereby giving the right direction for the campaign. Besides, good Marketers must be proficient in tools and data to track and analyze campaigns. Surveys, statistics, and data evaluation provide effective decisions, ensuring successful campaigns, and contributing to revenue and profits for businesses. Collaborative process of multicultural businesspeople using laptop presentation and communication meeting brainstorming ideas about project colleagues working plan success strategy in modern office.

Listening skills

Listening skills in marketing are the ability to actively listen and understand customers’ needs and desires. This is an important skill that helps marketers understand consumer tastes, thereby devising appropriate marketing strategies.

Listening to customers brings many benefits such as building lasting relationships, improving experience and satisfaction, and receiving valuable feedback to improve products/services. Thereby, businesses can dominate the market, increase sales, and retain long-term customers.

Communication skills

Communication skills are the key factor that determines the success or failure of a marketer. Accordingly, you need to know how to tell attractive stories, touch the hearts of customers, and make them interested in the product. From there, causing customers to change their decisions and purchasing behavior, creating effective business value. Therefore, this is one of the skills that helps bring success to projects and businesses.

Analytical and critical thinking

One of the other necessary skills for the marketing industry is analysis and criticism. In business, analyzed data will help you have a strategic vision and the right direction for the campaign. You cannot market blindly, you must master customer information, needs, and consumer trends. Besides, you must also be proficient in tools and data to track and analyze campaigns to ensure business success.

In addition, critical thinking helps marketers evaluate information objectively, distinguishing information effectively and clearly. From there, you can create sharp marketing strategies, convince customers and partners, and promote fresh thinking, and increase competitive advantage.

Collaboration skills

Collaboration skills (teamwork) in Marketing are very important skills in the group work process. It helps the team understand and agree on strategy, plans and tasks. Collaboration and coordination are the keys to ensuring effectiveness in all marketing activities. Through this, you can share knowledge and experience, create a diverse and creative working environment, and promote learning and personal development. Active teamwork creates trust and encourages cooperation among members.

6 professional skills in Marketing

In addition to the skills necessary for the marketing industry, you need to have certain professional skills to ensure work efficiency. Specifically:

Writing skills

Attractive content is the heart of an effective marketing strategy. Content can be created in a variety of forms such as Blog articles, videos, images, etc. The content created must touch the hearts of customers, increase brand promotion effectiveness, and attract and retain target customers, thereby generating the best revenue and business efficiency.

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SEO and SEM

SEO and SEM are two very necessary specialized skills for the marketing industry that you cannot ignore. SEO is optimizing your website to improve its quality and ranking on search engines like Google, helping your website attract more viewers when users search for related keywords.

While SEM (Search Engine Marketing) is the use of advertising to bring products/services to search engine results pages (SERPs). This helps increase traffic to the website. SEM includes not only SEO but also PSA (paid search advertising). These two skills will help you improve search efficiency, increase website rankings and attract customers effectively.

CRM and marketing automation (Marketing Automation)

CRM and Marketing Automation are two important skills in the marketing industry. CRM helps build personalized marketing strategies, and increase conversion rates and customer engagement. Meanwhile, Marketing Automation helps automate processes, save time, and optimize efficiency.

These two skills, when combined, will help retain potential customers, and increase conversion rates and customer experience. At the same time, it effectively supports increasing the rate of return on capital in business, thereby helping the marketing strategy to be highly effective.

Social Media

Social Media in Marketing is the activity of using social networking platforms to increase brand awareness, attract potential customers, increase website traffic, and promote sales. Key activities include creating content, interacting with users, analyzing results, and running ads.

Social Media Skills

With billions of social media users globally, this skill will help bring many benefits such as increasing brand awareness, generating leads, and increasing conversion rates, as well as maintaining relationships. and enhance customer experience through interaction and rapid response.

Design

Design Marketing is the process of creating visual content (containing images) for advertising, branding, and communication activities, to increase brand recognition and commercial success. . This design skill will:

• Create an impression and help your brand be more easily remembered thanks to attractive visual elements.
• Connect emotionally with customers through storytelling with images and colors.
• Create trust in the brand when you see that the business cares and makes efforts to “win” customers.
• Increase conversion rates with attractive design and stimulate user action.

Data analysis and visualization

Data analysis and visualization in marketing is the skill of collecting, processing, analyzing, and presenting data related to business activities in visual form. This is to find relationships between factors such as products, customers, and prices. Thereby helping businesses make appropriate strategic decisions in areas such as advertising, marketing, sales, customer service, and new product development.

Above is a summary of the necessary skills for the marketing industry that marketers need to grasp. With these skills, you can work more effectively in the marketing field. Hope the above information will be useful to you.

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